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HubSpot Raises $12 Million for SaaS Internet Marketing Software

Posted by Ellie Mirman on Fri, May 16, 2008 @ 12:15 AM
-- Matrix Partners leads Series B to fund growth of inbound marketing system --

Cambridge, Mass. - May 16, 2008 - HubSpot secured $12 million in series B funding led by Matrix Partners, with participation from existing investor General Catalyst, who led the $5 million series A financing in July 2007. David Skok of Matrix Partners will join HubSpot's board of directors.

HubSpot will use the funding to aggressively hire sales and product staff to support its growing customer base and surplus lead flow. Since HubSpot launched its first product in 2007, its customer base has grown to nearly 400 companies ranging from small, start-up ventures to established companies. Similarly, HubSpot has doubled its number of employees to keep pace with the growing demand for HubSpot's Internet marketing system. http://www.hubspot.com/

"Marketing best practices are changing for organizations of all sizes, especially small companies," said David Skok, general partner, Matrix Partners. "People have the tools to block out interruption marketing such as cold calls, advertising and email blasts. Marketers must adapt and use inbound marketing methods to reach their target market. We believe HubSpot is the leading inbound marketing system and we're excited to help with the continued growth of the company."

HubSpot's online marketing system includes search engine optimization, blogs, social media, lead intelligence and marketing analytics enabling customers to attract and close more leads. HubSpot and its products have been covered by TechCrunch, Guy Kawasaki, Marketing Sherpa, Marketing Profs and PC Magazine. HubSpot has also garnered coveted finalist positions for both the ad:tech and Webby Awards and is currently a finalist for the 2008 MITX Technology Awards.

Brian Halligan, CEO and co-founder of HubSpot, said, "We are our own best case study because we eat our own cooking, so to speak. We have more sales leads than we can handle, so we need more funding to hire more salespeople and grow our product development team. The continued success of our inbound marketing system shows that we're doing something very unique and valuable. This funding is a big vote of confidence that echoes the positive feedback we're hearing from our clients."

About HubSpot
HubSpot is an inbound marketing system that helps small and medium businesses get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge, MA, HubSpot Internet marketing can be found at http://www.hubspot.com and the Website Grader free SEO tool is available at http://www.websitegrader.com.


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HubSpot Named as Finalist for the 2008 MITX Technology Awards

Posted by Ellie Mirman on Tue, May 06, 2008 @ 06:04 AM
Fifth Annual MITX What's Next Forum & Technology Awards Recognize Outstanding Technology Advancements in New England Region

Cambridge, Mass. - May 6, 2008 - HubSpot was selected as a finalist for the 5th Annual Massachusetts Innovation & Technology Exchange (MITX) Technology Awards. The MITX What's Next Forum & Technology Awards recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. MITX is the country's leading association bringing together digital marketing, media and technology professionals to engage in what's next for the web and how it impacts the marketing and business worlds.

HubSpot offers an Internet marketing system including search engine optimization, blogs and online social media to attract more qualified prospects to your website. By using landing pages, lead intelligence and marketing analytics, HubSpot users convert more prospects into leads and paying customers. http://www.HubSpot.com

"We founded this Company because we believe successful marketing programs are fundamentally different than they were 10 years ago. Marketers must implement effective online marketing programs to compete with the competition," said Brian Halligan, CEO and Co-Founder, HubSpot. "Since our founding in 2006, we have worked with hundreds of customers to put this belief into practice and we've seen the success first hand. We've been lucky enough to be named as a finalist a number of times recently and we look forward to the MITX awards ceremony in June."

"In its fifth year, the MITX Technology Awards have attracted some of the most distinguished technological innovations that the region has to offer," said Kiki Mills, executive director of MITX. "It is this tremendous interest that enables our organization to accomplish its mission of uniting the brightest minds in the digital marketing, media and technology community and honoring their outstanding achievement."

HubSpot will be recognized with the other finalists in the category of Marketing/Customer Relationship Technologies at an awards ceremony attended by the region's top technology and business professionals. Winners will be announced at the ceremony at the Royal Sonesta Hotel on Tuesday, June 3, 2008. This year's keynote speaker and special honoree is Dr. Amar Bose, Chairman & Founder of Bose Corporation.

The ceremony is preceded by the What's Next Forum. The topic, Is Advertising the Model of the Future? will be a forward-looking discussion on whether online advertising is the winning model of the future for more than just content.

The MITX What's Next Forum & Technology Awards are sponsored by Backbone Media, DLA Piper, Invest Northern Ireland, LEWIS PR, Oracle and Technology Review.

About HubSpot

HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge, MA, HubSpot Internet marketing can be found at http://www.hubspot.com and the Website Grader free SEO tool is available at http://www.websitegrader.com.

About MITX

Established in 1996, MITX-the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together the digital technology, marketing and media community to engage in what is next for the web and how it will impact the marketing and business worlds. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to www.mitx.org.


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HubSpot’s Website Grader Continues Winning Streak; Named Official Webby Awards Honoree

Posted by Ellie Mirman on Tue, Apr 22, 2008 @ 09:56 AM

Cambridge, Mass. - April 22, 2008 - HubSpot's Website Grader, a free SEO tool, continues to collect industry accolades with the latest praise coming from the judges of the 12th annual Webby Awards. Website Grader was selected as an official honoree and the final winners will be announced during Internet Week New York on Tuesday, June 10, 2008. Website Grader was developed in 2007 by HubSpot, an Internet marketing company, http://www.hubspot.com/.

An official honoree in the IT Hardware / Software category, Website Grader scored in the top 15 percent of all Webby Award entries. Website Grader was chosen from nearly 10,000 entries from all 50 states and 60 countries worldwide in the competition that was hailed as the "Oscars of the Internet" by the New York Times.

"With new functionalities and more in-depth Website Grader reports, people are really able to evaluate their Internet marketing strategy to make the most of their full web presence," said Brian Halligan. "It is important to us that we continue to expand Website Grader and provide businesses with a strong marketing tool that helps them grow their online presence."

Since 1996, the Webby Awards have been presented by The International Academy of Digital Arts and Sciences (IADAS) to honor excellence on the Internet in websites, Interactive Advertising, Online Film & Video and Mobile. Webby nominees and honorees are chosen by IADAS, a global organization that includes David Bowie, Harvey Weinstein, Arianna Huffington, AKQA Global Creative Director Rei Inamoto, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser as members.

"The Webby Awards honors the outstanding work that is setting the standards for the Internet," said David-Michel Davies, executive director of The Webby Awards. "Website Grader's Official Honoree selection is a testament to the skill, ingenuity, and vision of its creators."

Website Grader is a free SEO tool from HubSpot that has helped hundreds of thousands of companies re-evaluate the way in which they run and operate their websites. Based on multiple criteria, Website Grader generates a report card designed to show companies how they can improve their website, thus generating more traffic and leads through Internet marketing. Not only has Website Grader been mentioned by PC Magazine, Guy Kawasaki and TechCrunch, but it has a following amongst social media elite and bloggers across the Internet.

About HubSpot
HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge, MA, HubSpot Internet marketing can be found at http://www.hubspot.com and the Website Grader free SEO tool is available at http://www.websitegrader.com.


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HubSpot’s Website Grader Free SEO Marketing Tool Selected as Finalist for Coveted ad:tech Awards

Posted by Ellie Mirman on Wed, Apr 16, 2008 @ 11:48 AM

Cambridge, Mass. - April 16, 2008 - The wildly popular Website Grader, a free SEO tool was named a finalist by the judges of the 11th annual ad:tech Awards. Nominated in the Best Business-to-Business Campaign category, the official winners were announced live at the ad:tech Awards Ceremony on Tuesday, April 15, 2008, in San Francisco, CA. Website Grader was developed in 2007 by HubSpot, an Internet marketing

company.

ad:tech honors the creative talent behind the best websites and interactive marketing campaigns on the Internet. The awards ceremony coincided with the opening day of the ad:tech San Francisco conference, which focuses on expanding brand strategy in the world of digital marketing. An executive panel of judges comprised of marketing executives and industry leaders selected Website Grader as a finalist in the Business-to-Business category based on the award criteria of being a highly innovative website that is a resource for B-to-B customers.

"We originally built Website Grader to help people better understand the simple things they can do to better optimize their site," said Brian Halligan, co-founder and CEO of HubSpot. "Since we made it public, it has been embraced by website owners, bloggers and traditional media alike and we continue to be surprised by its success. We've added new functionality in the last quarter and we will continue to add new features to help people who are intent on improving their website and Internet marketing strategy."

Website Grader is a free online marketing and SEO tool designed to give companies a comprehensive overview of their inbound marketing strategy. Website Grader takes into account the website traffic, findability in search engines, the blogosphere, social media and other inbound marketing factors. The Internet marketing tool has received much attention, including mentions from PC Magazine, Guy Kawasaki and TechCrunch, but more importantly has built a following amongst marketing gurus, website owners and bloggers.

About HubSpot
HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge, MA, HubSpot Internet marketing can be found at http://www.hubspot.com and the Website Grader free SEO tool is available at http://www.websitegrader.com.

 


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HubSpot Closes the Loop Between Marketing and Sales

Posted by Ellie Mirman on Tue, Apr 15, 2008 @ 10:17 AM
-- HubSpot Integrates with Salesforce.com Enabling Closed Loop Marketing--

News Facts

  • Increasingly, the customer is taking control of the sales and marketing process, forcing marketers to rethink outbound or interruption based marketing techniques like cold calling, direct mail and email blasts.
  • The historic disconnect between the marketing and sales departments have rendered both functions less effective based on an imperfect exchange of information.
  • HubSpot Professional is an inbound Internet marketing system that enables closed loop marketing, linking lead intelligence from your website to Salesforce.com and generating marketing reports showing which leads or campaigns produced actual customers.
  • HubSpot Professional offers the following benefits to marketers and salespeople:
  • Closed Loop Reporting - HubSpot Professional tracks the original campaign or source of leads from website visits through to closed deals. As such, marketers can analyze which marketing programs are the most successful and which ones are not performing.
  • Leads De-Duplicated - Regardless of how many times a prospect comes to your website, HubSpot Professional creates only one lead profile in Salesforce.com, removing time and effort from manual de-duplication processes.
  • Enhanced Lead Intelligence - HubSpot Professional provides salespeople with critical information on a prospect's activity such as how they came to the website, what pages they viewed and what information they requested, all updated constantly over time. This allows the sales force to focus on more qualified leads resulting in a higher lead close rate.
  • HubSpot Professional has easy-to-use tools for search engine optimization (SEO), creating web content including a blog, and leveraging social media making it easier for your company to get found by prospects online. HubSpot Professional helps you convert more of these prospects into leads and customers through landing pages, lead intelligence and marketing analytics.
  • Starting today HubSpot Professional is open to the public for demonstrations and sales.
  • Pricing for HubSpot Professional is $750 per month.

Links for more information:

Quote, attributable to Brian Halligan, CEO and Founder, HubSpot

"Marketing and sales are inexorably linked yet historically both functions have been unable to fully leverage their mutual abilities. HubSpot Professional allows marketing and sales to work in tandem resulting in a more efficient and more successful customer acquisition process. With closed loop marketing, both departments continually improve their activities leading to an ever improving lead conversion rate."

Quote, attributable to Art Gehring, Director of Marketing, Makana Solutions, Inc.

"In our first three months of using HubSpot, the number of visitors to our website increased 75 percent. So when HubSpot Professional became available, we jumped on board immediately. The implementation took under an hour, and we saw the lead intelligence right away. Based on the closed loop marketing analysis in HubSpot Professional, we are already starting to optimize our marketing and sales activities to help us acquire customers more efficiently."

About HubSpot

HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge MA, HubSpot Internet marketing can be found at http://www.hubspot.com and the Website Grader free marketing tool is available at http://www.websitegrader.com.

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250,000 Companies Test their Internet Marketing Acumen with Website Grader

Posted by Ellie Mirman on Thu, Mar 27, 2008 @ 09:26 AM
-- Free Marketing and SEO Tool Continues to Draw Accolades and Interest --

News Facts

  • As more people turn to the Internet when making buying decisions, business owners must be smarter about marketing themselves online. Although Internet marketing can be daunting, people are turning to Website Grader, a free marketing and SEO tool, to help them turn their websites into an effective vehicle for acquiring new customers.
  • Website Grader provides a comprehensive inbound marketing score that incorporates website traffic, search engines, the blogosphere, social media and other inbound marketing factors. It provides easy suggestions for how people can improve their score and ultimately, attract more potential customers.
  • Website Grader has analyzed 250,000 unique URLs since the site went live one year ago.
  • Website Grader has proved a success with publications such as PC Magazine, which included it in its list of 100 best undiscovered websites in August 2007. Website Grader has also developed a passionate following from the blogosphere and caught the interest of Guy Kawasaki and TechCrunch.

Links for more information

HubSpot's Internet Marketing Blog
HubSpot's Company News
Website Grader Free Marketing Tool


Quote, attributable to Brian Halligan, CEO and Founder, HubSpot

"We continue to be amazed at how people respond to Website Grader. It's literally the brainchild of a couple of guys from MIT who got together to start HubSpot and thought a free SEO tool online would be well received. We created it and have put very little marketing muscle behind it and it continues to draw an increasing number of users. We're committed to making additional features available in the future and we welcome any and all feedback."


About HubSpot

HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge, MA, HubSpot Internet marketing can be found at www.HubSpot.com and the Website Grader free marketing tool is available at www.WebsiteGrader.com


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Vocio Doubles Traffic to Its Website and Increases Qualified Leads Using HubSpot

Posted by Ellie Mirman on Wed, Mar 26, 2008 @ 09:44 AM
-- HubSpot Helps Vocio Maximize Sales Efforts and Increase Leads --

News Facts

  • Noel Huelsenbeck, President and founder of Vocio, a telecom expense management software company, was looking to initiate an Internet marketing program that would maximize the effectiveness of his Website and generate more leads and customers online. He turned to HubSpot.
  • The Vocio sales team was spending a lot of time and energy on traditional outbound marketing such as cold calling, email marketing and direct mail, but seeing little results.
  • Within a few weeks of implementing HubSpot, Vocio was able to optimize the Website with relevant industry keywords. After seeing the traffic results the Website had gotten, Vocio set up a blog with HubSpot as well.
  • With the support of HubSpot, Vocio has seen the following benefits:
  • Increased traffic to the Website after optimizing site with industry-related words
  • Drove stronger and more qualified prospects directly to the sales team
  • Website traffic more than doubled in two months, from 500 in November to over 1000 in January
  • Traffic from organic search results increased exponentially and now accounts for about half of overall traffic
  • Published more than 15 blog articles in just four months, each averaging about 100 views per post
  • Improved search engine rankings for a dozen relevant keywords, including "telecom audit software", "telecom cost control", and "telecom expense management software" and received many visits and leads from searches on these terms
  • Noel Huelsenbeck from Vocio discusses his experience with Internet marketing and HubSpot on video - Vocio Increases Targeted Traffic and Leads to Website Using HubSpot
  • HubSpot offers an inbound marketing system, using Internet marketing to help businesses get found by more prospects and convert higher percentages of them to paying customers.

Links for more information

Quote, attributable to Brian Halligan, CEO and founder, HubSpot

"A small business like Vocio needs to leverage its marketing budget without over-extending its sales team. Vocio had strong potential to easily increase visibility, generate solid business leads and promote its products and service offerings just by optimizing its site - without spending more marketing dollars. We worked closely with Vocio to jump start their Internet marketing program and company blog which has benefited the company's efforts to increase Website traffic and help the sales team get more leads."

Quote, attributable to Noel Huelsenbeck, CEO and Founder, Vocio

"Cold calling and sending infinite emails had not gotten us the new business leads we wanted. We knew we needed to revitalize our marketing efforts and HubSpot helped us understand how an inbound marketing strategy would benefit our business. With guidance along the way, HubSpot has helped us to achieve our goals of increasing Vocio's brand awareness and business results."

About HubSpot

HubSpot is an Internet marketing system that helps your company get found online, generate more inbound leads and convert a higher percentage of them into paying customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and paying customers. Based in Cambridge MA, HubSpot inbound marketing can be found at www.HubSpot.com and the Website Grader free SEO Tool is available at www.WebsiteGrader.com.

About Vocio

Vocio is the premier telecom expense management software provider for mid-market enterprises. Its intuitive software platform is easy to implement and completely customizable, giving customers the ability to display the most relevant metrics for better-informed decision making. The software handles all aspects of managing enterprise telecom, wireless, data and Internet services, including automating invoice loading, systematically identifying and flagging errors, and inventorying all telecom assets. Vocio's software also affords enterprises the flexibility to self manage the program or outsource TEM responsibilities to Vocio. For more information, visit www.vocio.com.

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Gail Goodman, CEO of Constant Contact, Joins HubSpot’s Board of Directors

Posted by Ellie Mirman on Mon, Mar 03, 2008 @ 09:30 AM
Software veteran and email marketing leader brings extensive expertise to innovative inbound marketing company

News Facts

  • Gail Goodman, CEO of Constant Contact, Inc. (NasdaqGM: CTCT), a leading provider of on-demand email marketing and online surveys for small organizations, has joined HubSpot's Board of Directors.
  • HubSpot offers the first inbound marketing system, using Internet marketing to help businesses get found by more prospects and convert higher percentages of them to paying customers.
  • Goodman brings strong experience in software-as-a-service, software product management, and marketing to HubSpot and will be instrumental in helping the company refine its mission and penetrate the SMB market.
  • Gail Goodman is the CEO of Constant Contact. Under her leadership, Constant Contact has grown its customer base to more than 164,000 worldwide.
  • Goodman's previous experience includes senior management roles at Open Market, Progress Software Corporation, Dun & Bradstreet Corporation Software, and Bain & Co.
  • Goodman is a frequent speaker at industry events and is also the Chairman of the Board of Directors at Constant Contact, member of the board of trustees and executive officer of the Massachusetts Technology Leadership Council, and a member of the Board of Directors of the ESPC (Email Sender and Provider Coalition).

Quote, attributable to Brian Halligan, CEO, HubSpot

"Gail's experience in marketing, particularly with small businesses, will be invaluable to HubSpot as we continue to grow our customer base in the coming years. Constant Contact continues to revolutionize the marketing success formula for small businesses, and Gail's experience leading this effort makes her an ideal fit for our board. We look forward to working with her as we help more and more small businesses with their online marketing needs."

Quote, attributable to Gail Goodman, CEO of Constant Contact

"More than ever, marketers need to rethink how they can turn their website into a magnet for potential customers. The way that people conduct research and make purchase decisions on the Internet continues to evolve. HubSpot's online marketing solutions helps small and medium-sized businesses turn their websites into lead machines. I look forward to working with HubSpot's management and board members to continue the company's upward growth."

About HubSpot

HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge MA, HubSpot Internet marketing can be found at www.HubSpot.com and the Website Grader free SEO tool is available at www.WebsiteGrader.com.

About Constant Contact, Inc.

Launched in 1998, Constant Contact, Inc. is a leading provider of email marketing and online survey tools for small organizations, including small businesses, associations, and nonprofits. To learn more, please visit www.constantcontact.com or call (781) 472-8100.


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HubSpot Explains How to Get Found Online In Three-Part Webinar Series

Posted by Ellie Mirman on Thu, Feb 28, 2008 @ 06:30 AM

-- Webinars to provide Internet marketing tips to small businesses --

News Facts

  • HubSpot will host a three-part monthly webinar series entitled "Getting Found Online" which will kick off in March 2008. The webinars will equip participants with an understanding of how to build a strong Internet marketing program and effectively manage their online presence in the blogosphere, social media and search engines. The webinars are free to register for and attend.
  • The first part of the "Getting Found Online" webinar series starts on Wednesday, March 19, 2008 at 2:00 p.m. EDT and will focus on building a corporate blog and the best methodologies for getting found in the blogosphere. Participants can register for this event at http://www.hubspot.com/internet-marketing-webinars/blog-marketing.
  • The second webinar in the series will be held Wednesday, April 9, 2008 at 2:00 p.m. EDT and will center on how businesses can participate in online conversations that help them create a strong social media existence. Participants can register for this event at http://www.hubspot.com/internet-marketing-webinars/social-media.
  • The series will conclude on Wednesday, May 14, 2008 at 2:00 p.m. EDT with the third webinar on how businesses can improve their search engine relevance through optimizing their site, keyword strategies and linkbuilding efforts. Participants can register for this event at http://www.hubspot.com/internet-marketing-webinars/search-engine-optimization-seo.
  • HubSpot has helped over 200,000 companies evaluate websites with Website Grader, a free marketing and SEO tool that shows the strengths and weaknesses of a website.
  • HubSpot offers the first integrated Internet marketing system to help businesses get found by more prospects and convert higher percentages of them to paying customers.

Links

Quote, attributable to Brian Halligan, CEO, HubSpot

"We put together the webinar series ‘Getting Found Online' as a way for people to learn how to efficiently navigate their online presence through the blogosphere, social media networks and search engines. It is important for us as passionate Internet marketers to share tips and advice to our customers and potential prospects that will help them enhance their online brand, increase website visitors and grow potential leads."


About HubSpot

HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge MA, HubSpot Internet marketing can be found at http://www.hubspot.com and the Website Grader free marketing tool is available at http://www.websitegrader.com.

 

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HubSpot Launches Version 2 of Website Grader to Better Measure Inbound Marketing Effectiveness

Posted by Ellie Mirman on Wed, Feb 06, 2008 @ 08:30 AM
The Popular Tool that has Evaluated Over 200,000 URLs Now Provides a More Comprehensive View and Recommendations for Internet Marketing

News Facts

  • The way people research and purchase products and services has changed as more people rely on the Internet when making purchasing decisions. Because of this, marketers must rethink their marketing approach.
  • Older outbound marketing programs like print advertising, tradeshows, direct mail and telemarketing are not as effective as they used to be. Companies need an inbound marketing strategy to get found by more prospects and convert higher percentages of them into leads and customers.
  • People who have relied on Website Grader in the past for tips on SEO can now turn to the free Website Grader tool to better understand how their Website and company are represented across the Internet. (www.WebsiteGrader.com)
  • Website Grader now provides a comprehensive inbound marketing score that incorporates Website traffic, search engines, the blogosphere, social media and other inbound marketing factors. What's new about Website Grader:
  • Enhanced Grade - A company is graded on both the Website and content across the Web, providing a 360-degree view of the company online
  • Keyword Grader - Keywords relevant to the company are graded to provide metrics on how the company is found in search engines by prospects
  • Interior Page Analysis - Pages beyond the home page are reviewed to see if they have the right attributes, grading the company's on-page SEO efforts
  • Blogosphere - The company's effectiveness in the blogosphere is graded by searching for the company's blog, evaluating its rank and the number of subscribers
  • Social Media - Presence in social media is evaluated by reporting where the company is bookmarked, how many votes it has received and on which directories it is located
  • People who use Website Grader now can expect a comprehensive analysis of inbound marketing, including the company's Website, as well as the company's presence throughout blogs, search engines and social media as well as a comparison to competitors.

Links for more information:
HubSpot's Internet Marketing Blog
HubSpot's Company News
Website Grader Free Marketing Tool

Quote, attributable to Brian Halligan, CEO and Founder, HubSpot
"Searching and buying patterns have changed and companies need to make sure they are evolving with people's new purchasing behaviors. With this understanding, we have expanded Website Grader beyond Website evaluation by casting a wider net and evaluating companies' full presence on the Web - their inbound marketing grade. Understanding how well a company or product is being found across the Internet as a whole allows companies to increase their chances of generating more inbound leads, which are more qualified than other lead sources."

About HubSpot
HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge MA, HubSpot Internet marketing can be found at www.hubspot.com and the Website Grader free marketing tool is available at www.websitegrader.com.


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Client Testimonial

The support is incredible. The HubSpot team had dedicated their time, even at off hours, to get my site up and optimized. The application is great, but it's the people that make this company stellar.

Noel Huelsenbeck
President

Vocio