HubSpot gives you the ability to look at your entire sales and marketing funnel - from prospects to leads to customers - and overlay your marketing activities on top of that. This gives you the ability to figure out what marketing activities drive traffic, and, more importantly, leads and customers. This closes the loop between marketing and sales, making both teams more effective.
HubSpot gives you the ability to see where your traffic is coming from - which websites, blog links, keyword searches, etc. This information is most helpful as you start to build specific landing pages for particularly productive links or keywords to improve the likelihood of converting those potential customers.
Understand the effects of marketing activities on traffic, leads, and sales
Understand the most effective sources of traffic, leads, and sales
