How to Align Marketing & Admissions for a Better Pool of Prospective Students Webinar

highereduThe way in which prospective students discover and apply to schools has changed tremendously over the last decade. Ten years ago Facebook didn't even exist, and now 98% of Colleges, Universities and prospective students have a presence on this network.

The bottom line: Your institution's online presence has a major influence on whether a student attends your institution or not. 

What part of your revenue does student enrollment represent? 50%? More? What is main objective of your institutions website? Is it driving the enrollment numbers that you need? Do you consider an inquiry a lead, and are you producing enough leads? Is there a disconnect between Marketing and Admissions at your institution, and should you be working on the same strategy towards your common goal? 

Watch the webinar with Mark Roberge, HubSpot's VP of Sales and Brooke Freedman from the HubSpot Nonprofits/ .Edu Program for a recorded webinar and learn how your school can benefit by aligning both Marketing and Admission's strategies with Inbound Marketing.

During this webinar you will learn:

  • How to efficiently increase inquiry flow and quality to satisfy enrollment goals
  • How to nurture inquiries that aren't "Admissions ready", passing the best inquiries to Admissions
  • How to successfully measure your campaigns and the ROI of your efforts
  • How to build a culture of shared Inbound Marketing goals, and overall alignment at your institution


 

 Tweet This eBook   Share on Facebook  Share on LinkedIn

About the Speaker

Mark Roberge, VP of Sales at HubSpot

Mark Mark is responsible for the entire sales function at HubSpot, increasing revenue over  6,000% and expanding the sales team from 1 to 100 employees in four years.  These results placed HubSpot #33 on the 2011 INC 500 Fastest Growing Companies list.  Mark was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference.  Prior to HubSpot, Mark founded and/or held executive positions at start-ups in the social media and mobile sector.  Mark started his career as a Technology Consultant with Accenture.

Mark holds an MBA from the MIT Sloan School of Management where he was a semi-finalist in the 2005 MIT $50K Business Plan competition and was awarded the Patrick McGovern award for his contributions to entrepreneurship at MIT.  He holds a bachelor's degree in Mechanical Engineering from Lehigh University.  Mark has been featured in the Wall Street Journal, BostonGlobe, TechCrunch, and other major publications for his entrepreneurial ventures.


 

 

 


Watch the webinar today!