AB Test Calculator

Use this calculator to find out if your test results are statistically significant.

In the boxes below enter the results from your experiment. For each variation you tested, input the total number of tries (emails sent, impressions seen), and the number of goals it completed (generally clicks, but could also be other conversions).

The calculator will tell you the confidence level your data produces for the winning variation. Typically you would be looking for a value above 95% or 98%.

Variation #1 Tries Goals
Variation #2 Tries Goals






An Introduction to AB Testing for Marketing OptimizationA/B testing your landing pages can help you get up to 40% more leads for your business. Along with the benefit of split testing your calls-to-action and emails, you'll get a huge competitive advantage.

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