Webinar Details

Free marketing webinar with MarketingSherpa covering insights from MarketingSherpa's 2010 Social Media Benchmark Report.

Duration: 1 Hour

Who should view?
Marketing professionals and business owners. No technical experience required.

Speakers:
Sergio Balegno, Senior Analyst, MarketingSherpa and Jeanne Hopkins, Director of Marketing, HubSpot

Technical requirements:
Internet connection and computer speakers for audio.

Questions about the webinar?
For questions about the webinar, please check our Frequently Asked Questions.

Questions about Social Media Marketing?

Post them at http://inbound.org
for answers.

Free Webinar: MarketingSherpa’s ROAD Map to Social Marketing Maturity

A Practical Method for Mapping an Effective Social Marketing Strategy

According to MarketingSherpa's research from over 2,300 marketers, a rapidly increasing segment of marketers are advancing from novice to competent practitioner in social media marketing. As they mature in stages from trial, to a transitional strategic approach, to social media, they experience dramatic improvements in results and ROI.

Based on MarketingSherpa's 2010 Social Media Marketing Benchmark Report, discover during this one hour webinar:

  •  How each of the three stages to social marketing maturity impacts results
  • Where your social marketing maturity stands in relation to other marketers
  • Insights on how B2B and B2C marketers plan a social media strategy
  • Which practices are routinely performed using a formal practice

How to Mature: Take this opportunity to find out through a case study how you can successfully transition from Phase 1 "Trial" to Phase 3 "Strategic" and improve your social marketing results.

Bonus! This free webinar download includes Chapter 3 from MarketingSherpa's 2010 Social Media Marketing Benchmark Report, titled Social Marketing Maturity and the Social Marketing ROAD Map.

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