Your customers, prospects, and competitors are already talking about your company and industry in social media. Monitoring your business' social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes up too much time. The team at HubSpot spreads out the responsibilities, but it's entirely possible for one person to keep an eye on things. If you set up a solid routine, monitoring your online presence doesn't have to be a hassle at all.

This webinar will cover:

• How to listen and discover real-time, relevant social media conversations through Twitter, Facebook or Google Alerts
• Tips to engage in active dialogue by tracking comments or answering questions on LinkedIn or other answer services
• Tricks to measure the effectiveness of your daily social media interactions

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