Webinar Details

Learn why SMO should be part of an overall SEO strategy (SEO + SMO = Amplified Findability in the traditional and social web).

Duration: 1 Hour

Who should view?
Marketing professionals and business owners. No technical experience required.

Speaker:
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups.

Technical requirements:
Internet connection and computer speakers for audio.

Questions about the webinar?
For questions about the webinar, please check our Frequently Asked Questions.

Have questions about Inbound Marketing?

Post them at www.inbound.org for answers.

Webinar-on-Demand: Social Media Optimization is the new SEO with Brian Solis

The techniques used for search engine optimization (SEO) are not the same required to get found in social networks like Facebook, MySpace, Twitter or LinkedIn; where people are increasingly spending time communicating, finding relevant and interesting content, and sharing it with their connections.

Join New Media thought leader, Brian Solis, to learn how to implement and manage a Social Media Optimization (SMO) program around your content to increase visibility in these new environments and why a failure to do this could be an enormous loss.

This webinar will cover:

  • Why you need a social media optimization (SMO) program
  • How to use "social objects" such as images, videos, blog comments, etc. to spark online conversations.
  • Why it is critical to use keywords, titles, descriptions, tags and/or links to contextualize your social objects
  • How to boost the visibility of your social objects to generate more traffic for your business.

Social Media Optimization Is The New SEO

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