B2B Buyers Start in Google
98% of B2B buyers search in Google
Make sure you get found on the web so you can reach the people looking for your product or service.
Source: MarketingSherpa
The Google Search Golden Triangle
This Google results page shows an eye-tracking heat map that shows where on the page people look and click on the page of search results.
What you see here is the phenomenon called the Google Search Golden Triangle – people focus on the top organic results that fall into a triangle at the top left corner of the screen.
You want to get as close to this Golden Triangle as possible – top organic results translates into more web traffic.
For more on what you can learn from heat map analyses, check out 3 Hot Marketing Tips from Heat Map Analysis (Images).