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Biggest Marketing Challenge

Tip #3 – Start a Blog

Blogging is a great way to get more traffic from the right audience for three reasons. First, search engines will give your website more "love" if you have fresh content, and writing a blog is a great way to get more fresh content. Second, people typically just don't link to a boring corporate website, but they will link to an interesting blog article, so blogging can help you get more links. Finally, if your blog is set up correctly, each blog article is its own webpage and therefore is a unique SEO opportunity, so you can really capture a lot of long tail (i.e. highly focused and narrow) traffic using a blog. Additionally, blogs allow you to engage your customers in a dialogue and humanize your brand.

blog marketing

Blogging allows you to engage in a conversation with your customers while improving your search engine rank.

HubSpot Tip Optimize your site with a blog
For more on why and how you should be blogging, see:

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