This morning, HubSpot, an inbound marketing software company, took its lead management product offering to the next level by launching its first foray into hardware with SprocketVision.
The state of the art glasses gather data from in-person interactions in real time to facilitate lovable communications with strangers, leads, and prospects. Of the launch, HubSpot’s CMO Mike Volpe said “For years we’ve said your greatest marketing opportunities are right in front of you, and that inbound marketing can help you identify high quality leads. With our first entry into the hardware space, we’ve made it possible to actually act on all the leads that are there, right before your eyes. And we’ve taken an extra step to put the power of HubSpot coaching into the eyes and ears of our marketers to help attract, engage, convert, and delight customers.”
Brian Halligan, HubSpot’s CEO, echoed Volpe’s sentiment, noting, “At HubSpot, we are singularly focused on disrupting traditional marketing. When we thought about the hardware market, we considered a lot of options and realized that no other company had thought about running an exclusive campaign around space-age glasses and organizing a social media campaign around it. So why not us and why not now?”
HubSpot’s R&D team spent several years on the effort, housed in a secret lab in Cambridge where HubSpot developers collaborated with NASA, MIT, vision sciences experts, and other super confidential and smart entities to develop the hardware and complete months of user testing. Interested consumers can watch a short video on the product and find details on how to purchase SprocketVision by visiting HubSpot’s blog. They can also tweet the hashtag #SprocketVision for the chance to win a free pair.