HubSpot Company & Product News Blog

HubSpot's Partner Program has conducted and published several webinars in the last few months to help marketing agencies learn how they can grow their agencies and add additional value to client engagements by providing inbound marketing services. 

Join us on Monday,  January 25th, 2010 at 10AM to learn, "How to Help Your Clients Align their Sales and Marketing Messaging, Processes & Goals. 

Guest speaker, HubSpot Certified Partner and Principal of Advanced Marketing Concepts, Mark Gibson will be sharing his expertise on how to align sales and marketing messaging.

Peter Caputa, HubSpot Partner Program Manager, will share how marketing agencies can leverage inbound marketing to establish common goals and mutual accountability between sales and marketing teams.

In this webinar, agency and freelance marketers will learn how to offer services that help clients:

• Align sales and marketing messaging.
• Set lead generation service level agreements for their marketing teams.
• Establish systems that help marketing teams increase sales productivity.
• Establish reporting systems for accountability.
• Establish feedback loops from sales, so marketing can improve impact of marketing activities on revenue growth.