COMMENTS
Congratulations David and Hubspot on the relationship, sounds like a great win/win for everyone. Looking forward to catching these new Weekly Marketing Casts and upcoming blog posts.
Yeah team.
Good addition.
One more genius added to the list.
Congratulations to David! This is great. Will the weekly cast also be audio-only, too, and available as a podcast subscription in iTunes or elsewhere (please say 'yes')?
Just when you think HubSpot can't get much better, you go out and bring one of the brightest minds in the industry in. Great move, Hubspot!
This is fantastic news! Congratulations to HubSpot and David Meerman Scott, my two favorite inbound marketing an PR strategists!
Congrats for both of you ! there's no sense hubspot and meermam scoot aren't in diferent places.
God for all of us.
This move shows how far ahead HubSpot's board and exec team is thinking.
If you want to change the way the world markets, then you need authentic thought leaders to help create the momentum.
Having met the HubSpot exec team, the investors and David, I think this is a great move that will serve to amplify HubSpot's clarion call and mission "To make marketing easier and in the process, create a million marketing superstars"
Great Move.
Thank you all! We are really excited about this collaboration and cannot wait to contribute more marketing resources!
@Alan: The podcast will be available in audio format and will be available in iTunes. These options will appear very soon! :)
Congratulations to both Hubspot and David Meerman Scott on what will no doubt be a very productive partnership.
As a big promoter of HubSpot and DMScott, here is the one challenge I hope to see solved by David's closer ties to HubSpot...
In the books I've read, David is a huge proponent of providing valuable content without forcing your audience to register with email, etc.
The current HubSpot software set-up is antithetical to this approach. In order to track # of downloads of our ebook we had to setup a form that had no fields. It allowed us to track the # of downloads, and see where they were coming from, but we had to create a fieldless form (yes! a fieldless form) to make it work. Sounds crazy and it is, but this was after consulting the forum etc. This worked but also polluted our lead stream, with dataless field data (the oxymorons in this post are killing me) and that actually drove us up into the HubSpot 200.
Finally, we undid this approach and instead embedded the ebook in the page using Scribd.com and had a proper field for those that wanted to download it. This is not as good as having folks download the ebook, and the stats we have are worse.
I'm keeping my fingers crossed for some clarity here in terms of methodology and software.
Congrats on this great news,
- Axle
Axle,
Interesting perplexity.
When you meet someone in the dirt world, will you be willing to have a conversation without forcing an intro? Sure, sometimes.
What do you think of this approach?
http://www.michaelhartzell.com/books-products/best-advertising-book/
Good thoughts.
Mike
I have to hand it to you Mike, that is a pretty creative approach. What kind of results are you getting?
I'm a bit torn. According to DMscott if you give it away you get 50 times more downloads. Information wants to be free and all.
Wow, that's awesome! Congrats to Hubspot for pulling this off! I'm looking forward to David's insight and wisdom on the Hubspot site and blog.
More traffic needed before it can be a true test.
As to the principles you speak of, this is one way.
http://chrisguillebeau.com/3x5/overnight-success/http://chrisguillebeau.com/3x5/overnight-success/
Axle - I was going to comment on the EXACT same thing.
Everything I've read by David or heard from David (on the surface) seems to clash with what Hubspot preaches in regards to having folks register for content.
In fact, a blog on WebInkNow this morning talked about not asking folks for a phone number.
Either way - I'm sure it'll be great to have an equalizer in there, forcing us to constantly evaluate WHY we are doing things.
David: Maybe you and Halligan can really do that Register vs. Not Register for Content video throwdown debate thing now.
That would be AWESOME.
Congrats, David. I love what you do. Figured it'd be timely to offer some thoughts on your & Brian's book: http://www.pullnotpush.com/Pull-Marketing/bid/46335/Marketing-Lessons-From-the-Grateful-Dead-5-Disruptive-Takeaways-From-the-Book
When I need information on the social media, I turn to Hubspot for the very best available. When I see David Meerman Scott's name attached to a video or a blog post, I know it will be clear, arresting and straight to the point. Congratulations on your joining forces. I look forward to having you as my go-to team for inspiration and insight.
Thanks so much, Myrna! We are super excited too!
@David Huffman: We are working on that debate! :)