As an Inbound Marketer, you need to understand the impact that your blog is having on your business. Which posts are generating views, discussions, and inbound links? Which posts are sending visitors to your landing pages to convert? Who on your team wrote the most engaging blog post last month?

We're thrilled to announce that Blog Analytics is now fully integrated into Page Performance. For the past six years, Blog Analytics has been one of our most popular tools for both customers and HubSpot users like our very own CMO, Mike Volpe. Now that Blog Analytics is part of the Page Performance app, we’re pleased to be able to offer even more data and the advanced user interface you’ve come to expect from HubSpot.

Each page on your website is a like a magnet, attracting visitors one at a time. This week, HubSpot is happy to introduce Pages, a new analytics tool that helps you measure the effectiveness of each of these little magnets. Pages shows you how well each one of your webpages is performing and gives you simple action steps you can take to improve your SEO and fix underperforming pages.  The Pages tool is now available to all customers and will replace HubSpot's Page Grader and Views by Page reports in functionality.

On the heels of the new conversion assists report, HubSpot is announcing the launch of a brand new landing page analytics report.  Rolled out on March 21st to all customers, the landing page analytics report measures the effectiveness of a company's landing pages at generating submissions, new leads and customers over time.  

HubSpot is happy to introduce a brand new report to our analytics suite. The Conversion Assists Report, which is available to professional and enterprise level HubSpot customers, shows you which pages on your website were most commonly viewed by people who ended up converting as leads or customers. Use the Conversion Assists report to help you elevate highly influential pages on your site and understand your true marketing funnel.

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HubSpot announced the "HubSpot App Marketplace," the world’s first and largest application marketplace for marketing software today, with more than a dozen approved applications being used by more than 1,000 companies representing more than 3,000 application installations.  Already the world’s largest marketing platform with more than 4,900 customers, HubSpot has now enabled the software developer community to build new applications that seamlessly integrate with HubSpot software.  Just like adding a new app to your Android device or iPhone or iPad, now thousands of marketing professionals can install and start using a new application from a third-party developer in just one click - and thousands of them have already done exactly that.

The HubSpot App Marketplace is a showcase of third-party applications that provide marketers with valuable insight and tools across the spectrum of their day-to-day marketing activities, including:

From time to time our VP of Engineering, Yoav Shapira, tries to stump HubSpotters with questions from the worlds of marketing, analytics and technology.