HubSpot announced the "HubSpot App Marketplace," the world’s first and largest application marketplace for marketing software today, with more than a dozen approved applications being used by more than 1,000 companies representing more than 3,000 application installations.  Already the world’s largest marketing platform with more than 4,900 customers, HubSpot has now enabled the software developer community to build new applications that seamlessly integrate with HubSpot software.  Just like adding a new app to your Android device or iPhone or iPad, now thousands of marketing professionals can install and start using a new application from a third-party developer in just one click - and thousands of them have already done exactly that.

The HubSpot App Marketplace is a showcase of third-party applications that provide marketers with valuable insight and tools across the spectrum of their day-to-day marketing activities, including:

HubSpot Partners have been busy using the HubSpot's API to integrate with 3rd party systems. Today, we're pleased to announce that HubSpot Partner LyntonWeb has developed a connector linking together HubSpot and Microsoft Dynamics CRM. This connector can be found on both Microsoft PinPoint and in the HubSpot Marketplace.

Today, we're announcing HubSpot's new integration with NetSuite CRM and NetSuite Ecommerce.  HubSpot Partner LyntonWeb uses the HubSpot Leads API to connect HubSpot to NetSuite CRM+ and NetSuite Ecommerce. “NetSuite is the CRM and ERP platform of choice for many small and medium businesses, including software, manufacturing, and service companies," said Daniel Lynton, "So it's critical to connect their inbound marketing and lead generation efforts to those systems.”

Today, we're excited to announce that HubSpot can now integrate with SugarCRM, the world’s fastest growing customer relationship management (CRM) company. The new, packaged integration between the two systems enables organizations to cost-effectively create and optimize a complete inbound, closed-loop marketing program.

Last week, CRM experts gathered in New York for the 2010 CRM Evolution conference to discuss new customer trends. Not surprisingly, the conversation shifted to the discussion of Social CRM as a rapidly growing phenomenon in internet marketing.

HubSpot's new Leads API, currently in beta, gives marketers bidirectional connectivity between HubSpot's lead capture and intelligence tools and any customer relationship management (CRM) software to provide closed loop marketing to all HubSpot customers.  The Leads API is the in a family of HubSpot Application Programming Interfaces, HAPI, that will allow developers to create innovative marketing applications using capabilities and data from customers' own HubSpot's portals.