As an Inbound Marketer, you need to understand the impact that your blog is having on your business. Which posts are generating views, discussions, and inbound links? Which posts are sending visitors to your landing pages to convert? Who on your team wrote the most engaging blog post last month?

We're thrilled to announce that Blog Analytics is now fully integrated into Page Performance. For the past six years, Blog Analytics has been one of our most popular tools for both customers and HubSpot users like our very own CMO, Mike Volpe. Now that Blog Analytics is part of the Page Performance app, we’re pleased to be able to offer even more data and the advanced user interface you’ve come to expect from HubSpot.

This is a guest blog post written by Dan Moyle, Multimedia Marketing & Communications Specialist at AmeriFirst Home Mortgage, and HubSpot customer.

Challenges the Marketing Automation Industry By Offering Controversial #DeathByMA Software Trade-Up Program

Marketing Automation software has been credited with helping companies streamline sales and replace high-touch, repetitive manual processes with more efficient automated solutions.

Five years ago, when HubSpot co-founders Brian Halligan and Dharmesh Shah moved into their first single-room office in Cambridge, MA, the term inbound marketing was virtually unknown. Today, a Google search for inbound marketing yields more than three million results, including links to the book Shah & Halligan co-authored and the 50+ awards HubSpot has received, including #1 Best Place to Work in Boston (2010 and again in 2011), Ernst & Young Entrepreneur of the Year (Halligan, 2010 and again in 2011), and Shah’s 2011 Top Technology Innovator honor from the Boston Globe.

HubSpot is issuing a statement of apology for the temporary unicorn shortage in the United States, after purchasing all available unicorns in North America as part of its marketing fact versus fantasy campaign at Dreamforce. The company is distributing several thousand stuffed unicorns wrapped in a small cape bearing a QR code, the HubSpot sprocket, and the words “HubSpot.com/freeunicorns” at the world’s largest cloud computing conference which runs August 30 through September 2, 2011 at San Francisco’s Moscone Center.

Who gives away 19,000 rainbow stickers and nearly 3,000 stuffed unicorns? Inbound marketing software company HubSpot does!

HubSpot held the world’s largest online marketing seminar with Dan Zarrella, HubSpot’s Scientist of Social Media, presenting on The Science of Social Media based on his new book “Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas.” The webinar was held on Tuesday, August 23, 2011 from HubSpot’s headquarters in Cambridge, MA, but there were people watching around the world.

HubSpot didn’t waste any time making an imprint on the Inc 500 list of the fastest growing private companies in the US. In its first year eligible for the list, the inbound marketing software company is the second fastest growing software company in the country, and the 33^rd fastest growing company overall.

Like HubSpot, oneforty recognizes the importance of social media in the transformation of marketing, and has created a directory of social media applications, including the social media marketing tool SocialBase.

HubSpot announced the "HubSpot App Marketplace," the world’s first and largest application marketplace for marketing software today, with more than a dozen approved applications being used by more than 1,000 companies representing more than 3,000 application installations.  Already the world’s largest marketing platform with more than 4,900 customers, HubSpot has now enabled the software developer community to build new applications that seamlessly integrate with HubSpot software.  Just like adding a new app to your Android device or iPhone or iPad, now thousands of marketing professionals can install and start using a new application from a third-party developer in just one click - and thousands of them have already done exactly that.

The HubSpot App Marketplace is a showcase of third-party applications that provide marketers with valuable insight and tools across the spectrum of their day-to-day marketing activities, including: