As a marketer, making the right information about the leads you generate available at the right time is a crucial part of what you provide to your sales reps. With the right details about your leads close at hand, your sales team can have relevant, meaningful conversations that are more likely to result in new business.

We know how important Salesforce is to your business - it is a critical tool for our sales and marketing teams, too. That’s why we are making heavy investments in improving our integration with Salesforce.com. 

It's now easier than ever to import leads from Salesforce into HubSpot! Introducing Salesforce Campaign Import - a new way to import some or all of the lead and contact records you have in Salesforce to HubSpot.

Today we are happy to roll out a new and greatly improved version of HubSpot’s Salesforce.com Integration. The Salesforce.com Connector is what has enabled HubSpot Customers to integrate rich lead tracking data from HubSpot into their Salesforce.com platforms so that sales teams could have lead tracking data at their fingertips when they contact prospects. The first "Salesforce.com connector" was introduced in 2007. Since then, two things have changed: (1) Both platforms have evolved significantly and (2) we’ve learned a great deal about how customers use and need to use the integration.  After a ton of customer feedback and a great deal of coffee – we have rebuilt the Salesforce.com connector to drastically improve its functionality.  Major improvements are detailed below and you can find a breakdown of all developments in HubSpot’s Help Docs 

Who gives away 19,000 rainbow stickers and nearly 3,000 stuffed unicorns? Inbound marketing software company HubSpot does!

Last week, CRM experts gathered in New York for the 2010 CRM Evolution conference to discuss new customer trends. Not surprisingly, the conversation shifted to the discussion of Social CRM as a rapidly growing phenomenon in internet marketing.