HubSpot held the world’s largest online marketing seminar with Dan Zarrella, HubSpot’s Scientist of Social Media, presenting on The Science of Social Media based on his new book “Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas.” The webinar was held on Tuesday, August 23, 2011 from HubSpot’s headquarters in Cambridge, MA, but there were people watching around the world.

HubSpot is attempting to break a world record and it won’t include making or eating massive amounts of food, getting dirty or jumping from a high spot. This one is much more cerebral. HubSpot is going to host the “largest online marketing seminar” -- The Science of Social Media.

HubSpot’s Scientist of Social Media, Dan Zarrella, is constantly evaluating new data about social media and marketing, and on Tuesday, August 23, 2011, he will lead what will be the world’s largest webinar – Guinness certified! – on these topics.

Attendees will learn how to build their reach, engineer contagious ideas and measure results, all through data-backed, scientifically-proven best practices.

“Social media marketing shouldn't be left to luck,” said Zarrella. “Basing business decisions on superstition and myth is dangerous. We need to move beyond the guesswork into real science and data.”

“I'm very excited that we'll be a part of history and set the bar for the biggest webinar ever,” he added.

Guinness World Records records manager Kimberly Patrick said the attempt to have the largest online marketing seminar is a great example of how record breaking is adapting to the digital world.

“This record, and many others which have come to us in recent years, prove that record breakers are increasingly interested in online-based achievements,” said Patrick. “Whereas it might not be as physically visual, an online record like this is visual in a different way in that it can reach people all over the world, instantly. Participants themselves can be a part of the record even if they are nowhere near Cambridge, Massachusetts.”

HubSpot, a leader in the inbound marketing field, consistently holds webinars on marketing, social media and other online support topics. In its five years, HubSpot has become the fastest growing business-to-business SaaS company with nearly 5,000 customers. The company’s software integrates lead nurturing, social media, blogging and analytics.

To attend the Science of Social Media webinar, register online for free here.

Are you a builder or remodeler whose marketing efforts aren't generating enough leads? Register for HubSpot partner TMR Direct's free webinar, “Effective Marketing for Builders and Remodelers." The one-hour long webinar, to be co-presented by HubSpot CEO and Founder Brian Halligan, will take place on Thursday, December 16 at 2 PM EST. 

Looking for some entertainment during your work day? HubSpot's Channel Sales & Marketing Manager, Peter Caputa IV, will be a panelist in an upcoming webinar titled "Sales vs Marketing" on Thursday, September 16 at 2:00 p.m. EDT, hosted by OnPath.

It's the classic match between Sales vs Marketing – Outbound vs Inbound.  Who generates the most value, and who gets the biggest bang for the buck? Watch an exchange of blows that promises to entertain, engage, and educate. 

HubSpot is proud to be sponsoring "Mad Men: The Webinar".

Today we released our first ever State of Facebook for Business report, which reports on data encompassing 120,000 Facebook pages and thousands of companies, showing that brand- and product-focused pages represent 39% of all pages.