HubSpot Company News

Cambridge, Mass. - June 11, 2008 - HubSpot, an Internet marketing software provider, was named a winner at the 5th annual MITX Awards. MITX awarded HubSpot an Impact Award for its "Innovative Business Strategy" in delivering technology. Nominated for its Internet Marketing System product, HubSpot was also a finalist in the Marketing/Customer Relationship Technologies category. The MITX Awards, presented by the Massachusetts Innovation & Technology Exchange, honor the best and most innovative companies and individuals in technology in New England.

HubSpot's Internet Marketing product helps small-to-mid-sized companies enhance their website to get found by more potential customers and generate more leads and sales online. Complete with search engine optimization, blogging, lead intelligence, and marketing analytics tools, HubSpot helps marketers be more efficient and turns websites into marketing lead magnets.

"We have had significant growth and major accomplishments over the past few months-recently securing $12 million in series B funding with Matrix Partners and now winning the MITX award," said Brian Halligan, CEO and co-founder of HubSpot. "Our innovative business strategy has allowed us to sign up over 450 customers despite being on the market for such a brief time. We are thrilled that forward-looking businesses like Veracode, Vidsys, and Visible Measures are able to create a competitive advantage by leveraging our tools."

Three other MITX Award winners are powered by HubSpot, including "Analytics & Business Intelligence" winner Visible Measures, "Implementation" winner VidSys, and Veracode, winner in the "Sector Impact" as well as the "Data Protection" categories. Other HubSpot customers received finalist status at MITX, including, ExaGrid Systems, Mobicious, and Pyxis Mobile. For a complete list of winners please visit http://www.mitxawards.org/technologyawards/finalists_winners.aspx?year=2008.

Other HubSpot-powered award winners commented:

"It seems like HubSpot has a chance to become the marketing platform of choice for companies trying to innovate online," said Brian Shin, CEO, Visible Measures

"We were thrilled we won a MITX award and were not surprised that several of the other winners were also using HubSpot. It is a killer marketing application for modern businesses,"said Chuck Teubner, CEO, Vidsys

"It seems like HubSpot is becoming the marketing platform of choice for the digital ‘in' crowd," said Bernd Leger, VP Marketing, Veracode

About HubSpot

HubSpot is an inbound marketing system that helps businesses get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge, MA, HubSpot Internet marketing can be found at http://www.hubspot.com and the Website Grader free SEO tool is available at http://www.websitegrader.com.

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together the digital technology, marketing and media community to engage in what is next for the web and how it will impact the marketing and business worlds. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to www.mitx.org.

News Facts

• Press releases are now more than about reaching the press. Effective press releases should be structured so that they are useful to both humans and search engines. Press Release Grader (www.pressreleasegrader.com) analyzes press releases and provides helpful feedback and suggestions to improve search engine optimization and overall content and structure.
• HubSpot, the company behind the popular Website Grader online tool created Press Release Grader so marketers can create more effective press releases that will help them create buzz and get found online for free.
• Press Release Grader rates a press release based on a checklist of criteria – from content and structure, to search optimization and link analysis. The free tool is designed to optimize a press release so it can be found more easily by media, bloggers, customers and prospects. Press Release Grader provides an analysis and recommendations that will help you improve the way your press release is structured.
• A grade is calculated from 0 to 100; 100 being the best. A score in the 80s and above is considered to be a well-structured release that is using links effectively.
• Press Release Grader generates an easy-to-understand online report that includes:

  General Statistics - Provides readability levels which help you understand if the release is easy or difficult to read.

  Content Suggestions - Details on whether the proper elements are included, such as contact information.

  Link Analysis - Analyzes the links in your release and determines if they will help drive more links back to your website.

  Word Cloud - Visually identifies the words most often used in the release making it easy to determine the main topics and themes of the release.

• Press Release Grader is currently in public beta. All comments and suggestions are welcome as HubSpot continues improve the product.

Multimedia Elements:

David Meerman Scott's Article on Press Release Grader

Press Release Grader by HubSpot

VIDEO: Press Release Grader Overview

IMAGE: HubSpot Company Logo

Quote, attributable to David Meerman Scott, author of The New Rules of Marketing & PR

“Times have changed—press releases are not just being read by reporters. They should be targeted to a wider audience of people – bloggers and customers alike. So lengthy press releases filled with industry ‘Gobbledygook’ simply aren’t going to cut it anymore. Knowing that first hand, HubSpot created Press Release Grader to help people craft press releases that will resonate with readers and will draw more people to your website.”

Quote, attributable to Brian Halligan, CEO and Founder, HubSpot

“We developed Press Release Grader as a way to help marketers get the most out of their press releases. Although it won’t make your press releases more interesting, it will provide you with tips and tricks to ensure you’re getting the basics right. We’ve been thrilled by the enthusiasm for our free SEO tool, Website Grader, and we hope people find this tool similarly useful.”

About HubSpot

HubSpot is an Internet marketing system that helps your company get found online, generate more inbound leads and convert a higher percentage of them into paying customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and paying customers. Based in Cambridge, MA, HubSpot can be found at www.hubspot.com.

News Facts

• Makana Solutions, a company that helps small businesses develop strategic and effective sales compensation plans, was looking to implement an integrated Internet marketing program that would generate more traffic and leads for their sales and marketing team.
  
• Arthur Gehring, Director of Marketing at Makana Solutions, is a small marketing team that was looking to implement an inbound marketing program. Gehring was also looking for detailed information on all the prospects coming to the website as a way to help the sales team act quickly and close deals.
• Prior to working with HubSpot, Gehring used a combination of outbound and inbound marketing programs such as email blasts, direct mail and webinars to increase leads but was unsatisfied with the results. Gehring was piecing together many different marketing tools to manage his programs, but he found this approach inefficient and ineffective.
  
• HubSpot worked with Makana Solutions to implement the HubSpot integrated inbound marketing system to optimize his website and launch and analyze his marketing campaigns. After seeing the fast increase in website traffic and leads, Makana Solutions opted to implement HubSpot Professional.
  
• HubSpot Professional is an inbound Internet marketing system that enables closed loop marketing, linking lead intelligence from your website to Salesforce.com and generating marketing reports showing which leads or campaigns produced actual customers.
• The implementation of HubSpot has generated the following results:
  

Increased website traffic by 200% in three months


Traffic from organic search tripled in five months


Now ranking on first page of organic Google search results for key search terms including "sales compensation plans", "sales comp plan" and "sample commission plan"


Leads generated increased three-fold over the past three months, and lead conversion rate doubled in the same time
Helped the sales team close stronger business leads


Implemented closed loop marketing by tracking closed deals back to marketing campaigns by integrating HubSpot Professional and Salesforce.com


• Gehring discusses his experience with Internet marketing and HubSpot on video

Links for more information

Makana Solutions HubSpot Case Study Video

HubSpot's Internet Marketing Blog

HubSpot's Company News Blog

HubSpot Customer Internet Marketing Case Studies

Quote, attributable to Brian Halligan, CEO and founder, HubSpot

"Makana Solutions is the perfect example of how small businesses can benefit from an inbound marketing program. Since Gehring has many responsibilities as part of a small marketing team, he was looking for something that would have a significant impact but wouldn't take up too much of his time. We worked with him closely in the beginning to get him going, and in a short amount of time, Gehring was seeing the results he was looking for without having to invest a lot of time on his end."

Quote, attributable to Arthur Gehring, Director of Marketing, Makana Solutions

"In order to establish our brand online and increase our leads, we knew we needed to do a better job at Internet marketing. We were thrilled with the results we saw initially so we decided to implement HubSpot Professional. Our sales team was excited to see how the information obtained through our work with HubSpot would make them more efficient and more effective. From a marketing perspective, I now know which marketing programs lead to a greater number of leads and sales. And this knowledge will allow me to allocate my marketing budget on the activities that lead to the best results."

About HubSpot

HubSpot is an Internet marketing system that helps your company get found online, generate more inbound leads and convert a higher percentage of them into paying customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and paying customers. Based in Cambridge, MA, HubSpot online marketing can be found at www.hubspot.com and the Website Grader free SEO Tool is available at www.websitegrader.com.

Cambridge, Mass. - May 16, 2008 - HubSpot secured $12 million in series B funding led by Matrix Partners, with participation from existing investor General Catalyst, who led the $5 million series A financing in July 2007. David Skok of Matrix Partners will join HubSpot's board of directors.

HubSpot will use the funding to aggressively hire sales and product staff to support its growing customer base and surplus lead flow. Since HubSpot launched its first product in 2007, its customer base has grown to nearly 400 companies ranging from small, start-up ventures to established companies. Similarly, HubSpot has doubled its number of employees to keep pace with the growing demand for HubSpot's Internet marketing system. http://www.hubspot.com/

"Marketing best practices are changing for organizations of all sizes, especially small companies," said David Skok, general partner, Matrix Partners. "People have the tools to block out interruption marketing such as cold calls, advertising and email blasts. Marketers must adapt and use inbound marketing methods to reach their target market. We believe HubSpot is the leading inbound marketing system and we're excited to help with the continued growth of the company."

HubSpot's online marketing system includes search engine optimization, blogs, social media, lead intelligence and marketing analytics enabling customers to attract and close more leads. HubSpot and its products have been covered by TechCrunch, Guy Kawasaki, Marketing Sherpa, Marketing Profs and PC Magazine. HubSpot has also garnered coveted finalist positions for both the ad:tech and Webby Awards and is currently a finalist for the 2008 MITX Technology Awards.

Brian Halligan, CEO and co-founder of HubSpot, said, "We are our own best case study because we eat our own cooking, so to speak. We have more sales leads than we can handle, so we need more funding to hire more salespeople and grow our product development team. The continued success of our inbound marketing system shows that we're doing something very unique and valuable. This funding is a big vote of confidence that echoes the positive feedback we're hearing from our clients."

About HubSpot
HubSpot is an inbound marketing system that helps small and medium businesses get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge, MA, HubSpot Internet marketing can be found at http://www.hubspot.com and the Website Grader free SEO tool is available at http://www.websitegrader.com.

Cambridge, Mass. - May 6, 2008 - HubSpot was selected as a finalist for the 5th Annual Massachusetts Innovation & Technology Exchange (MITX) Technology Awards. The MITX What's Next Forum & Technology Awards recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. MITX is the country's leading association bringing together digital marketing, media and technology professionals to engage in what's next for the web and how it impacts the marketing and business worlds.

HubSpot offers an Internet marketing system including search engine optimization, blogs and online social media to attract more qualified prospects to your website. By using landing pages, lead intelligence and marketing analytics, HubSpot users convert more prospects into leads and paying customers. http://www.HubSpot.com

"We founded this Company because we believe successful marketing programs are fundamentally different than they were 10 years ago. Marketers must implement effective online marketing programs to compete with the competition," said Brian Halligan, CEO and Co-Founder, HubSpot. "Since our founding in 2006, we have worked with hundreds of customers to put this belief into practice and we've seen the success first hand. We've been lucky enough to be named as a finalist a number of times recently and we look forward to the MITX awards ceremony in June."

"In its fifth year, the MITX Technology Awards have attracted some of the most distinguished technological innovations that the region has to offer," said Kiki Mills, executive director of MITX. "It is this tremendous interest that enables our organization to accomplish its mission of uniting the brightest minds in the digital marketing, media and technology community and honoring their outstanding achievement."

HubSpot will be recognized with the other finalists in the category of Marketing/Customer Relationship Technologies at an awards ceremony attended by the region's top technology and business professionals. Winners will be announced at the ceremony at the Royal Sonesta Hotel on Tuesday, June 3, 2008. This year's keynote speaker and special honoree is Dr. Amar Bose, Chairman & Founder of Bose Corporation.

The ceremony is preceded by the What's Next Forum. The topic, Is Advertising the Model of the Future? will be a forward-looking discussion on whether online advertising is the winning model of the future for more than just content.

The MITX What's Next Forum & Technology Awards are sponsored by Backbone Media, DLA Piper, Invest Northern Ireland, LEWIS PR, Oracle and Technology Review.

About HubSpot

HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge, MA, HubSpot Internet marketing can be found at http://www.hubspot.com and the Website Grader free SEO tool is available at http://www.websitegrader.com.

About MITX

Established in 1996, MITX-the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together the digital technology, marketing and media community to engage in what is next for the web and how it will impact the marketing and business worlds. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to www.mitx.org.

Cambridge, Mass. - April 22, 2008 - HubSpot's Website Grader, a free SEO tool, continues to collect industry accolades with the latest praise coming from the judges of the 12th annual Webby Awards. Website Grader was selected as an official honoree and the final winners will be announced during Internet Week New York on Tuesday, June 10, 2008. Website Grader was developed in 2007 by HubSpot, an Internet marketing company, http://www.hubspot.com/.

An official honoree in the IT Hardware / Software category, Website Grader scored in the top 15 percent of all Webby Award entries. Website Grader was chosen from nearly 10,000 entries from all 50 states and 60 countries worldwide in the competition that was hailed as the "Oscars of the Internet" by the New York Times.

"With new functionalities and more in-depth Website Grader reports, people are really able to evaluate their Internet marketing strategy to make the most of their full web presence," said Brian Halligan. "It is important to us that we continue to expand Website Grader and provide businesses with a strong marketing tool that helps them grow their online presence."

Since 1996, the Webby Awards have been presented by The International Academy of Digital Arts and Sciences (IADAS) to honor excellence on the Internet in websites, Interactive Advertising, Online Film & Video and Mobile. Webby nominees and honorees are chosen by IADAS, a global organization that includes David Bowie, Harvey Weinstein, Arianna Huffington, AKQA Global Creative Director Rei Inamoto, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser as members.

"The Webby Awards honors the outstanding work that is setting the standards for the Internet," said David-Michel Davies, executive director of The Webby Awards. "Website Grader's Official Honoree selection is a testament to the skill, ingenuity, and vision of its creators."

Website Grader is a free SEO tool from HubSpot that has helped hundreds of thousands of companies re-evaluate the way in which they run and operate their websites. Based on multiple criteria, Website Grader generates a report card designed to show companies how they can improve their website, thus generating more traffic and leads through Internet marketing. Not only has Website Grader been mentioned by PC Magazine, Guy Kawasaki and TechCrunch, but it has a following amongst social media elite and bloggers across the Internet.

About HubSpot
HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge, MA, HubSpot Internet marketing can be found at http://www.hubspot.com and the Website Grader free SEO tool is available at http://www.websitegrader.com.

Cambridge, Mass. - April 16, 2008 - The wildly popular Website Grader, a free SEO tool was named a finalist by the judges of the 11th annual ad:tech Awards. Nominated in the Best Business-to-Business Campaign category, the official winners were announced live at the ad:tech Awards Ceremony on Tuesday, April 15, 2008, in San Francisco, CA. Website Grader was developed in 2007 by HubSpot, an Internet marketing

ad:tech honors the creative talent behind the best websites and interactive marketing campaigns on the Internet. The awards ceremony coincided with the opening day of the ad:tech San Francisco conference, which focuses on expanding brand strategy in the world of digital marketing. An executive panel of judges comprised of marketing executives and industry leaders selected Website Grader as a finalist in the Business-to-Business category based on the award criteria of being a highly innovative website that is a resource for B-to-B customers.

"We originally built Website Grader to help people better understand the simple things they can do to better optimize their site," said Brian Halligan, co-founder and CEO of HubSpot. "Since we made it public, it has been embraced by website owners, bloggers and traditional media alike and we continue to be surprised by its success. We've added new functionality in the last quarter and we will continue to add new features to help people who are intent on improving their website and Internet marketing strategy."

Website Grader is a free online marketing and SEO tool designed to give companies a comprehensive overview of their inbound marketing strategy. Website Grader takes into account the website traffic, findability in search engines, the blogosphere, social media and other inbound marketing factors. The Internet marketing tool has received much attention, including mentions from PC Magazine, Guy Kawasaki and TechCrunch, but more importantly has built a following amongst marketing gurus, website owners and bloggers.

About HubSpot
HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge, MA, HubSpot Internet marketing can be found at http://www.hubspot.com and the Website Grader free SEO tool is available at http://www.websitegrader.com.

News Facts

• Increasingly, the customer is taking control of the sales and marketing process, forcing marketers to rethink outbound or interruption based marketing techniques like cold calling, direct mail and email blasts.
• The historic disconnect between the marketing and sales departments have rendered both functions less effective based on an imperfect exchange of information.
• HubSpot Professional is an inbound Internet marketing system that enables closed loop marketing, linking lead intelligence from your website to Salesforce.com and generating marketing reports showing which leads or campaigns produced actual customers.
• HubSpot Professional offers the following benefits to marketers and salespeople:

  Closed Loop Reporting - HubSpot Professional tracks the original campaign or source of leads from website visits through to closed deals. As such, marketers can analyze which marketing programs are the most successful and which ones are not performing.

  Leads De-Duplicated - Regardless of how many times a prospect comes to your website, HubSpot Professional creates only one lead profile in Salesforce.com, removing time and effort from manual de-duplication processes.

  Enhanced Lead Intelligence - HubSpot Professional provides salespeople with critical information on a prospect's activity such as how they came to the website, what pages they viewed and what information they requested, all updated constantly over time. This allows the sales force to focus on more qualified leads resulting in a higher lead close rate.

• HubSpot Professional has easy-to-use tools for search engine optimization (SEO), creating web content including a blog, and leveraging social media making it easier for your company to get found by prospects online. HubSpot Professional helps you convert more of these prospects into leads and customers through landing pages, lead intelligence and marketing analytics.
• Starting today HubSpot Professional is open to the public for demonstrations and sales.
• Pricing for HubSpot Professional is $750 per month.

Links for more information:

• HubSpot's Internet Marketing Blog
• HubSpot's Company News
• HubSpot Presentation and Demo on HubSpot Professional

Quote, attributable to Brian Halligan, CEO and Founder, HubSpot

"Marketing and sales are inexorably linked yet historically both functions have been unable to fully leverage their mutual abilities. HubSpot Professional allows marketing and sales to work in tandem resulting in a more efficient and more successful customer acquisition process. With closed loop marketing, both departments continually improve their activities leading to an ever improving lead conversion rate."

Quote, attributable to Art Gehring, Director of Marketing, Makana Solutions, Inc.

"In our first three months of using HubSpot, the number of visitors to our website increased 75 percent. So when HubSpot Professional became available, we jumped on board immediately. The implementation took under an hour, and we saw the lead intelligence right away. Based on the closed loop marketing analysis in HubSpot Professional, we are already starting to optimize our marketing and sales activities to help us acquire customers more efficiently."

About HubSpot

HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge MA, HubSpot Internet marketing can be found at http://www.hubspot.com and the Website Grader free marketing tool is available at http://www.websitegrader.com.

News Facts

• As more people turn to the Internet when making buying decisions, business owners must be smarter about marketing themselves online. Although Internet marketing can be daunting, people are turning to Website Grader, a free marketing and SEO tool, to help them turn their websites into an effective vehicle for acquiring new customers.
  
• Website Grader provides a comprehensive inbound marketing score that incorporates website traffic, search engines, the blogosphere, social media and other inbound marketing factors. It provides easy suggestions for how people can improve their score and ultimately, attract more potential customers.
• Website Grader has analyzed 250,000 unique URLs since the site went live one year ago.
• Website Grader has proved a success with publications such as PC Magazine, which included it in its list of 100 best undiscovered websites in August 2007. Website Grader has also developed a passionate following from the blogosphere and caught the interest of Guy Kawasaki and TechCrunch.

Links for more information

HubSpot's Internet Marketing Blog
HubSpot's Company News
Website Grader Free Marketing Tool

Quote, attributable to Brian Halligan, CEO and Founder, HubSpot

"We continue to be amazed at how people respond to Website Grader. It's literally the brainchild of a couple of guys from MIT who got together to start HubSpot and thought a free SEO tool online would be well received. We created it and have put very little marketing muscle behind it and it continues to draw an increasing number of users. We're committed to making additional features available in the future and we welcome any and all feedback."

About HubSpot

HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge, MA, HubSpot Internet marketing can be found at www.HubSpot.com and the Website Grader free marketing tool is available at www.WebsiteGrader.com

News Facts

• Noel Huelsenbeck, President and founder of Vocio, a telecom expense management software company, was looking to initiate an Internet marketing program that would maximize the effectiveness of his Website and generate more leads and customers online. He turned to HubSpot.
• The Vocio sales team was spending a lot of time and energy on traditional outbound marketing such as cold calling, email marketing and direct mail, but seeing little results.
• Within a few weeks of implementing HubSpot, Vocio was able to optimize the Website with relevant industry keywords. After seeing the traffic results the Website had gotten, Vocio set up a blog with HubSpot as well.
• With the support of HubSpot, Vocio has seen the following benefits:

  Increased traffic to the Website after optimizing site with industry-related words

  Drove stronger and more qualified prospects directly to the sales team

  Website traffic more than doubled in two months, from 500 in November to over 1000 in January

  Traffic from organic search results increased exponentially and now accounts for about half of overall traffic

  Published more than 15 blog articles in just four months, each averaging about 100 views per post

  Improved search engine rankings for a dozen relevant keywords, including "telecom audit software", "telecom cost control", and "telecom expense management software" and received many visits and leads from searches on these terms

• Noel Huelsenbeck from Vocio discusses his experience with Internet marketing and HubSpot on video - Vocio Increases Targeted Traffic and Leads to Website Using HubSpot
• HubSpot offers an inbound marketing system, using Internet marketing to help businesses get found by more prospects and convert higher percentages of them to paying customers.

Links for more information

• HubSpot's Internet Marketing Blog
• HubSpot's Company News Blog
• HubSpot's Internet Marketing Customer Case Studies
• Vocio's Telecom Expense Management Blog

Quote, attributable to Brian Halligan, CEO and founder, HubSpot

"A small business like Vocio needs to leverage its marketing budget without over-extending its sales team. Vocio had strong potential to easily increase visibility, generate solid business leads and promote its products and service offerings just by optimizing its site - without spending more marketing dollars. We worked closely with Vocio to jump start their Internet marketing program and company blog which has benefited the company's efforts to increase Website traffic and help the sales team get more leads."

Quote, attributable to Noel Huelsenbeck, CEO and Founder, Vocio

"Cold calling and sending infinite emails had not gotten us the new business leads we wanted. We knew we needed to revitalize our marketing efforts and HubSpot helped us understand how an inbound marketing strategy would benefit our business. With guidance along the way, HubSpot has helped us to achieve our goals of increasing Vocio's brand awareness and business results."

About HubSpot

HubSpot is an Internet marketing system that helps your company get found online, generate more inbound leads and convert a higher percentage of them into paying customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and paying customers. Based in Cambridge MA, HubSpot inbound marketing can be found at www.HubSpot.com and the Website Grader free SEO Tool is available at www.WebsiteGrader.com.

About Vocio

Vocio is the premier telecom expense management software provider for mid-market enterprises. Its intuitive software platform is easy to implement and completely customizable, giving customers the ability to display the most relevant metrics for better-informed decision making. The software handles all aspects of managing enterprise telecom, wireless, data and Internet services, including automating invoice loading, systematically identifying and flagging errors, and inventorying all telecom assets. Vocio's software also affords enterprises the flexibility to self manage the program or outsource TEM responsibilities to Vocio. For more information, visit www.vocio.com.