Check out the winning inbound marketing success stories of our most current and past Inbound Marketers of the Month.  Congratulations to all winners, and thanks to all participants for sharing your stories!

 

July 2010 Winner: Bluewire Media

Congratulations to Bluewire Media, Inbound Marketer of the Month winner for July 2010!

About Bluewire Media: Bluewire Media is a web strategy firm that helps marketing managers and business owners wrap their heads around the web. Bluewire’s one page web strategy plan is used by hundreds of web marketers around Australia.

Website URL:  http://www.BluewireMedia.com.au

Campaign Description: Bluewire Media ran its first “Social Media for Business” event. The event’s objective was to educate clients (who were offered free tickets) and to sell tickets to other guests (for a price of $45).  To promote the event, Bluewire mainly utilized the following social media marketing techniques to support its event marketing:

• Sent an email invitation its 1,000 email subscribers and invited them to share it on Twitter. A TweetMeme retweet button was included in the email invite and on the registration page to encourage recipients to share the event. Bluewire Media offered free tickets to the event as an incentive to retweet the invitation.
• Tweeted about the event to Bluewire Media’s 521 followers.
• Set up a registration page on its website, synched it with a Facebook event page and invited its 200 Facebook fans. They also set up an event page on LinkedIn and invited their company followers.
• Issued a media release on PRwire to announce the event
• Set up a #bluewire hashtag for attendees’ use during the event. Attendees were also encouraged to direct questions and comments to speakers via Twitter using this hashtag.
• Following the event, pictures were posted to Bluewire’s Facebook fan page and guests were tagged. A thank-you email was sent to guests with a feedback survey and a link to a resources landing page with YouTube videos and slides on Slideshare. It also announced the prize winners from the previous night and listed the speakers’ Twitter handles so guests could connect.
• Video interviews with the speakers were recorded at the event and posted to YouTube.

Campaign Results: As a result of its event marketing efforts utilizing social media, Bluewire Media achieved the following:

• There were 42 retweets of the event invitation. Collectively, the 42 users who retweeted the invitation had over 20,000 followers, 40 times more than Bluewire’s 500 followers.
• An interested journalist interviewed 2 of the event’s speakers for an article in the Brisbane Business News.
• 72 people registered for the event and filled the room. Half of attendees were clients, and half were prospects paying $45 each. Half of those prospects heard about the event via social media (mainly Twitter) and had previously not known about Bluewire.
• 13 prospects requested an initial consultation as a result of the event.

 

June 2010 Winner: Trust eMedia

Congratulations to Trust eMedia, Inbound Marketer of the Month winner for June, 2010!      

About Trust eMedia: Trust eMedia is a company that provides social media marketing services to companies in the Milwaukee, WI and Chicago, IL metropolitan areas.

Website URL: http://www.trustemedia.com

Campaign Description: Trust eMedia developed and launched its new website in early May 2010 with a goal of organically ranking on the first page of Google for its keywords.  Its president is an Inbound Marketing Certified Professional from Inbound Marketing University (IMU), and the company implemented the following inbound marketing tactics incorporating SEO, social media and blogging:

• Utilized search optimization tactics in text, alt tags, page titles, etc.
• Generated a social media presence by joining conversations, networking, providing information and linking back to its main website
• Created a LinkedIn group
• Developed a free Social Media eBook, which was then promoted on social networks for users to download for free
• Generated and distributed press releases regarding new business 
• Started the Trust eMedia blog and provided valuable information to its readers, targeting small/medium size business and other professionals interested in social media

Campaign Results: While Trust eMedia has only just begun its inbound marketing efforts, it now ranks on the first page of Google search results for its keywords. Trust eMedia now also drives more traffic to its website than its competitors with long-standing sites in its area.

Read the HubSpot blog article highlighting Trust eMedia's success: "Case Study: Improve Search Rankings With Social Media and Website Optimization"

 

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