HubSpot Customer Case Studies

Inflexion-Point Strategy Partners is a B2B sales and marketing performance improvement company based in the UK. We recently caught up with Managing Director Bob Apollo to learn more about how Inflexion-Point has generated 50% of its new customers with inbound marketing and HubSpot.

Industry: Business Services | Size: 6 Employees

Tenure: 2.5 Years on HubSpot Small

Challenge: Taking Control of Website & Online Presence

Prior to HubSpot, Inflexion-Point had approached its web presence in a very traditional way, experimenting with systems that weren't delivering results and making the company dependent on web design agencies. Recognizing that most of its business was coming from word of mouth, Inflexion-Point wanted to be able to take control of its online presence while complementing word of mouth referrals with leads generated from inbound marketing strategies.

Solution: HubSpot CMS & Marketing Analytics

Bob loves how much easier and more quickly he and his team are able to update the content on the Inflexion-Point website, relying on the simplicity and ease-of-use of HubSpot's Content Management System (CMS) and Landing Pages to launch new marketing campaigns in a short amount of time.

Bob and his team also derive a lot of value from HubSpot's integrated marketing tools, which enable them to monitor the return on investment of specific campaigns by using HubSpot's Marketing Analytics to manage leads and track lead sources and traffic all on one platform.

"Because we're able to better analyze what works and what doesn't," says Bob, "then of course we can reinforce the positive and look at the reasons why perhaps other activities or campaigns aren't as effective and take remedial action."

Results: Growth in Traffic, Leads & Customers

Since using HubSpot, Inflexion-Point has experienced tremendous success in terms of traffic, leads, and customers, particularly in the past year. Most notably, the company has:

• Attributed more than half of customers acquired in 2011 to inbound marketing efforts
• Experienced a 5-fold increase in monthly organic traffic and organic leads since February 2010 
• Achieved a 31% overall conversion rate on all website landing pages

"If I look at the new customers we've won this year," says Bob, "more than half of them can be attributed to the inbound marketing efforts that HubSpot has helped us put into place."

"It's helping us to reach people that we didn't have a direct reference connection with previously."