NON-PROFIT SUCCESS STORY: National Institute for Fitness & Sports
Posted by Marta Kagan on Mon, Nov 21, 2011 @ 06:03 AM
National Institite for Fitness and Sport
Indianapolis, IN
NON-PROFIT
200-500 employees
Health, Wellness & Fitness Industry
“One of my favorite things about HubSpot is its ease of use. I can go in and manage what I need to manage, and I don't have to feel like I need to speak a different language to do it."
—Bethany Garrity, Director of Media, NIFS
BEFORE HUBSPOT:
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Struggled to drive traffic to our website
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Had no social media presence
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Hired [& subsequently] fired marketing agencies that cost a lot, but achieved
very little
RESULTS WITH HUBSPOT:
HOW DID HUBSPOT HELP?
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HubSpot Analytics helped NIFS clearly see which marketing activities drove the most visits, leads, and customers, enabling smarter, more effective marketing investments
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Keyword Grader helped NIFS identify the best keywords to focus SEO efforts on, resulting in dramatic improvements in their search engine rankings
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HubSpot Lead Management helped NIFS identify, analyze, and manage incoming leads effectively
“I think the biggest result we have noticed with HubSpot is our searchability. We have picked up a number of requests for proposals, from businesses who never would have paid attention to us initially, because we were able to raise where we sit in the search engines."