PLASTICS COMPANY THRIVES DURING ECONOMIC DOWNTURN : Global Plastic Sheeting
Posted by Lauren Sorenson on Mon, Mar 19, 2012 @ 10:47 AM
Global Plastic Sheeting
Vista, California
B2B
1-10 Employees
Industrial Materials
“It's nothing less than a miracle what we have been able to achieve because of HubSpot.”
- Nana Hinsley, Director of Marketing, Global Plastic Sheeting
BEFORE HUBSPOT:
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Before HubSpot, as a one-year-old company, they had to rely on a web designer to build and make changes to their website. The initial build took a full six (6) months.
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Once the website was live, Global Plastic Sheeting struggled to drive traffic to it. Their more-established competitors ranked higher in search and had more brand recognition.
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Needed a way to dramatically boost their search engine ranking, increase website traffic, and convert a substantial percentage of that traffic into happy customers.
HOW DID HUBSPOT HELP?
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Global Plastic Sheet used HubSpot's Content Management tool to take control over their website and easily build numerous pages that helped to show off their vast product lines and increase the volume of keyword-rich content associated with their brand
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They used HubSpot's Keyword Grader to understand what terms people were using to search for their product. This valuable insight helped them to gain Page One rankings on Google for 137 of their keywords
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By utilizing HubSpot's Lead Nurturing tool, Global Plastic Sheeting was able to customize their email marketing campaigns to better address the specific needs of prospective customers visiting their website—and convert more of those leads into happy customers
RESULTS AFTER 2 YEARS WITH HUBSPOT:
“We have landed business from all over the world. We have made so many people happy by having what they need for their particular project. I honestly don't know if we could have made it in this economy without utilizing all the advice from HubSpot through their platform."
