HubSpot Customer Case Studies

Wired2Fish
Grand Rapids, Minnesota
B2C & B2B
11-50 Employees 
Media Production Industry

"HubSpot really ties the bow for us. We were doing many things right but there were many parts of the site we were failing at or omitting altogether. HubSpot provided the one place to really change our perspective and focus to get where we wanted to be quickly.”

-Todd Hammill, COO Wired2Fish

ABOUT THE COMPANY:

Wired2Fish is a website that highlights the sport of fishing. Their audience includes fishermen of all levels, the companies that support the sport, and the professional leagues where companies showcase their products. Wired2Fish is a digital magazine that includes how-to videos, tackle reviews, radio interviews, and first class photography highlighting the latest in tackle trends and how-to information to become a better angler. Wired2Fish also produces its own television mini-sodes which air on NBC Sports, The Sportsman Channel and WFN throughout the year. Education, entertainment and reader engagement are the driving points behind the Wired2Fish brand. Wired2Fish is the No. 1 resource for bass fishing anglers. 

BEFORE HUBSPOT:

• Wired2Fish struggled to differentiate between all the marketing tools available in the marketplace. They found it complicated deciding which tools were the right ones for their business model and which ones would be the most effective.

• They attempted many different marketing programs, basically working only on gut feelings. Wired2Fish was experiencing steady growth, but not to the level they were hoping for and with no way to gauge from where it was coming.

• Wired2Fish’s website was not generating enough web traffic in order to gain the number of leads they were hoping for. After using other techniques, they found that the cost of customer acquisition was much too high for the results they were experiencing.

RESULTS AFTER 1.5 YEARS WITH HUBSPOT:

HOW DID HUBSPOT HELP?

• With HubSpot's Marketing Analytics, Wired2Fish was able to categorize potential customers better and allowed them to focus on individual segments to improve their traffic. Overall, this allowed Wired2Fish to make smarter marketing investments.

• HubSpot's Social Media Tools assisted Wired2Fish in becoming a leader in their social media space. Their followers on Facebook and Twitter are growing at a rapid rate and they experience over 125,000 video views on YouTube per month. With HubSpot they are able to measure the return on time invested in social media and its direct influence on daily traffic. 

• The Blogging tool helped Wired2Fish continually publish optimized content to reach their target consumer base better. Almost instantly blogging became one of their top traffic generators for their site and improved their search engine rankings.

• Wired2Fish uses HubSpot’s Landing Pages and Email Manager together to notify their mailing lists of specific contests the company is holding. This technique has been their top lead generation strategy with their leads increasing by 292%.

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