HubSpot Internet Marketing Case Studies

"It was very important to us to get feedback from people who understood what a successful blog is and HubSpot helped us with that."

About Tizor

Tizor is a data auditing and protection company based in Maynard, Massachusetts. Tizor provides core data security and compliance solutions to large, Global 2000 companies. Founded in 2002, Tizor now has about 40 employees and is a front-runner in the data auditing industry. Joyce Bartlett has served as Director of Marketing Communications for the past four years.

Challenge

Prior to purchasing HubSpot, Tizor had been thinking about ramping up their Internet marketing efforts with a blog but had been concerned about the time commitment required. Their search engine optimization (SEO) firm as well as HubSpot founder and CEO, Brian Halligan, encouraged Tizor to make the commitment to start a blog, citing the benefits to SEO, PR, and lead generation.

Solution

Once deciding to make the commitment to start a blog, Tizor did a lot of shopping around for different blogging solutions. What they noted is that what did not come with any of the technologies was the advice they needed to get their blog started on the right foot and to continue to optimize their blog. Tizor chose HubSpot because of the advice they received on how to use the blog to meet their SEO and other business goals.

"One of the things that we really liked about the HubSpot product is that it was very easy for us to go in and take care of things ourselves right away," explained Joyce Bartlett. In addition, the HubSpot team provided continuous coaching and tips along the way to make sure Tizor was taking advantage of their blog's full potential. "I felt at one point like HubSpot was definitely part of the blog," Joyce said. "It was actually a wonderful thing for us because there was a lot of advice along the way as we were getting the blog going," both technical and strategic advice, including what kind of content, timing of posts, and other tips for successful blogging. HubSpot's focus on measurable results appealed to Tizor and HubSpot continues to analyze Tizor's success and offer tips to better reach their business goals.

To date, Tizor has published over 50 well-received blog posts. The blog helps drive traffic to their main website, and these visitors come in with a more positive impression of the company and its products. The blog content is purely informational and does not promote Tizor's products. Starting the conversation without a product pitch, Joyce reports, helps predispose visitors to have a more positive reaction to the sales and marketing content on their corporate site. Plus, Tizor CTO and primary blog author receives emails directly from blog readers, initiating a dialogue. In addition, Joyce asserts their blog acts as a great PR tool, and they have received numerous positive comments from journalists and bloggers in their industry.

Results

• Written over 50 well-received articles for the blog
• Blog posts help educate potential customers and partners about data auditing protection
• Received positive comments on their blog from journalists and bloggers in the industry
• Blog posts instigate conversations between the CTO and potential customers

Visit Tizor on the web at www.tizor.com

More information on the HubSpot inbound marketing system can be found at www.HubSpot.com