HubSpot Internet Marketing Case Studies

BtoB Magazine covers the search marketing success of HubSpot customer, Objective Management Group.

Read the full article: Search optimization helps blog drive traffic.

Article highlights

• HubSpot's first order of business was to optimize both OMG's blog and Web site, and set up a mechanism to track visitors.
• The tracking gave Kurlan the insight he needed to determine which topics were of interest to potential customers and which were falling on deaf ears.
• "One third of our traffic is coming from the Google search engine, and [HubSpot] optimized our site so that we show up in the first page of search results," Kurlan said. "The search traffic we're getting from Google has been increasing exponentially."
• With HubSpot's involvement, OMG's business is booming.  Page views on the blog jumped from an average of 800 views a month to 5000 views every month.  In addition, with the tracking tool, OMG has learned that its blog generates a whopping 25% of the traffic to its corporate site.