Search optimization helps blog drive traffic
Posted by Ellie Mirman on Wed, Dec 19, 2007 @ 12:34 PM
BtoB Magazine covers the search marketing success of HubSpot customer, Objective Management Group.
Read the full article: Search optimization helps blog drive traffic.
Article highlights
- HubSpot's first order of business was to optimize both OMG's blog and Web site, and set up a mechanism to track visitors.
- The tracking gave Kurlan the insight he needed to determine which topics were of interest to potential customers and which were falling on deaf ears.
- "One third of our traffic is coming from the Google search engine, and [HubSpot] optimized our site so that we show up in the first page of search results," Kurlan said. "The search traffic we're getting from Google has been increasing exponentially."
- With HubSpot's involvement, OMG's business is booming. Page views on the blog jumped from an average of 800 views a month to 5000 views every month. In addition, with the tracking tool, OMG has learned that its blog generates a whopping 25% of the traffic to its corporate site.