The Evolution of Marketing
Posted by Ellie Mirman on Wed, Jan 16, 2008 @ 07:52 PM
Small Business Computing covers the success of HubSpot customer Vocio's success with the HubSpot inbound marketing system.
Read the full article: HubSpot: The Evolution of Marketing
Article highlights
- Vocio has seen a "dramatic" uptick in site visits... Visits jumped from five or six a week to 30 or 40 after Huelsenbeck renovated the site and executed the HubSpot methodology.
- The company for the first time landed a customer that came to it through the Web site... "That one customer alone will generate tens of thousands of dollars in revenue for the year," Huelsenbeck said. "So the [percentage] return on investment to get that client, even if it was the only one we got [this year], is in the hundreds or thousands."
- Rather than paying hunters to go out and find prospects, he now invests that money in cultivating his Web presence to attract prospects... "With the same amount of money direct to SEO and PR [as we're now spending on outbound marketing]," Huelsenbeck said, "I expect we'll see four to ten times the return on investment."