Consultant Optimizes Internet Radio Show and Drives New Business and Revenue
Posted by Ellie Mirman on Tue, Feb 19, 2008 @ 01:41 PM
MarketingProfs covers the success of HubSpot customer Brent Leary of Business Technology Radio and CRM Essentials.
Read the full article: How a Consultant's Internet Radio Show Led to New Business, New Sources of Revenue.
Article Highlights
- HubSpot proved particularly useful to Leary by letting him know which keywords users were entering into Google in order to find his radio show, businesstechnologyradio.com. That allowed him to tailor his content to make it as appealing as possible for a larger online audience.
- "It would take just one week for us to show up higher on Google searches. We would see traffic grow by 50% month on month," Leary said.
- Moreover, his two-person consulting company has received some assignments from large corporations that might not have come about without the exposure from the business radio program.