HubSpot Internet Marketing Case Studies

DMNews sits down with Peter Baron, President of AdmissionsQuest, an online resource for information on boarding schools, to discuss why and how he uses HubSpot to optimize his site for search engines.

Read the full article: DMNews spends a few minutes with Peter Baron, president, AdmissionsQuest

Article Highlights

• We worked on our URL structure and attempted to better optimize the pages. We started focusing more on long-tail keywords like "California boarding schools," "private girls school" and "East Coast board­ing schools." Additionally, we used HubSpot to build pages that speak directly to those selected keyword phrases.
• We also started to work very hard on getting the word out to a larger audience and, as a result, we've seen the number of links back to our site increase over the past three or four months.
  
• What we've seen is an increase from about 25,000 visitors a month to close to 40,000. And I attribute a good portion of that growth to our working with them for optimization, which we plan to continue doing.