Visible Measures Improves Web Presence with Blog and HubSpot
Posted by Ellie Mirman on Thu, May 08, 2008 @ 06:14 PM
1to1 covers the Internet marketing success of HubSpot customer Matt Cutler of Visible Measures. Read the full article: Something to Blog About: Visible Measures' Internet Marketing Plan
Article Highlights
- Visible Measures' blog has proved to be one of the most important elements of the company's Internet marketing plan. One benefit is that it provides a context for creating new content. "A regular website can become ossified, whereas with a blog there's always something new to write about," Cutler says.
- And sometimes, new, interesting keywords pop up unintentionally, as happened with the phrase "video engagement." The company has posted blog items with phrases that then rank as keywords on search engines-what Cutler calls an ancillary benefit.
- The company has increased organic searches as a percentage of overall site traffic, and Web leads have increased by a factor of 10.