HubSpot Customer Makana Solutions Triples Leads, Doubles Lead Conversions with Inbound Marketing
Posted by Ellie Mirman on Tue, Aug 26, 2008 @ 03:32 PM
MarketingSherpa profiles HubSpot customer Art Gehring, Director of Marketing at Makana Solutions and the success he has had with inbound marketing in generating more inbound leads online. Read the full case study: Repurpose Website Content to Triple Leads, Double Conversions: 7 Steps
Article Highlights
- "To attract traffic, the team created content that helped prospects answer questions about their sales compensation planning challenges... Gehring's team has succeeded in becoming a top destination for advice about sales compensation planning, and leads and conversions have jumped along with the traffic."
- "Three months after adopting the strategy: Website traffic increased 200%, lead generation rate tripled, and lead conversion rate doubled."
- "'I'm really pleased,' says Gehring. 'And the thing to keep in mind is, we're a small team. I don't spend every day on this stuff.'"