River Pools & Spas | Transforming a Website into a Lead Gen Machine without Technical Staff
Posted by Kirsten Knipp on Tue, Jan 26, 2010 @ 02:12 PM
Marcus Sheridan, of River Pools & Spas, 
describes his journey from internet newbie to expert inbound marketer with the help of software and advice from HubSpot. This small business owner took control of his site with HubSpot's content management and blogging tools, resulting in a globally read blog that is a lead generation machine!
Highlights:
- "I have the most well known blog in the swimming pool industry"
- "My website gets views from . . . 10 countries a day"
- "We spend very little with Google Adwords now because we have such tremendous organic (free) search success"
- "Our site is chock-full of photos, videos, articles, lead capture forms, etc. Frankly, customers RAVE about it."
"Simply put, Hubspot has transformed my business completely and it has helped me realize that even a computer dufus like me now has the tools available to be a web designer."
Read the full post on the Sales Lion blog.