About LyntonWeb
LyntonWeb is a web solutions company that helps “businesses bridge the gap between their marketing and technology needs.” Daniel Lynton, the company’s CEO, talks about the benefits Lynton Web has experienced through HubSpot.
“Joining the partner program and working with HubSpot over the past year has helped me grow my business beyond what I ever would have imagined a year ago,” Daniel said. “It has allowed me to evolve my company from providing project-based web development services to results-driven, retainer-based online marketing services,” he added.
Leveraging Growth in Inbound Marketing Demand
In collaboration with HubSpot, LyntonWeb was able to catch up with the rapidly evolving field of marketing. “The reseller program has really helped my company to adapt to the changing landscape of how companies will spend their marketing budgets,” Daniel said. Now LyntonWeb is focused on results-driven solutions for online marketing services.
Daniel understands the increasing importance of inbound marketing in the digital ecosystem and anticipates his involvement in such initiatives to expand. “I expect to grow exponentially over the next few years to account for the growth in demand for this type of services,” he said.
Increased Transparency, Flexibility and Customer Engagement
HubSpot provided LyntonWeb with an environment of transparency and offered the company an opportunity to develop flexible relationships with customers. Now LyntonWeb performs some or all of its customers’ inbound marketing, pointing out tools in the HubSpot software that can be especially helpful to a specific business. For instance, LyntonWeb’s customers might design their own compelling offers, and then receive help with the development of specific calls-to-action and landing pages.
Through its partnership with HubSpot, LyntonWeb has also been able to focus on customer engagement. The company educates prospects about inbound marketing and trains customers to effectively use HubSpot’s applications. “We have our own consulting process that really stands throughout the length of our relationship with the customer,” said Daniel.
Master Inbound Marketing with Hands-On Experience
Daniel’s advice to new HubSpot partners is to start a trial, which will enable them to directly explore the software’s benefits. “You really need to use it first-hand and then you will see the result first-hand,” he said.
With HubSpot’s help, LyntonWeb has expanded its business, successfully reaching out to new customers in the rapidly growing field of inbound marketing. “This collaboration that is offered between HubSpot and its partners is unlike any other partnership I have experienced,” Daniel said.
