StudioPMG Achieves 1,047 Percent ROI With SmartBug Media and HubSpot
Posted by Pamela Seiple on Tue, Dec 07, 2010 @ 08:00 AM
Many companies are now beginning to recognize the powerful results inbound marketing can bring to their businesses. While some have the resources to take matters into their own hands, others are finding it beneficial to enlist the help of other experts to guide them along the path to inbound marketing success.
StudioPMG, an interactive healthcare marketing agency that delivers premium interactive content, mobile applications, event marketing strategy and analytics to its clients, recently revealed the tremendous results achieved through its partnership with SmartBug Media and the use of HubSpot's inbound marketing software. SmartBug Media is a leading inbound marketing agency as well as a HubSpot certified partner.
Challenge
Founded in 2001, StudioPMG's initial growth and success was primarily based on word of mouth and referrals. Once Executive VP of Strategy Chris Atkinson had refined StudioPMG's business model, however, he knew it was time to expand the company's market presence while maintaining its high level of service to existing customers. His goal was to find a partner who could help him penetrate new markets, increase its organic search presence, and convert more leads to business.
Solution
StudioPMG partnered with SmartBug Media to combine HubSpot’s marketing software platform with a purpose-built inbound marketing strategy that featured persona development, content marketing, blog management, white paper marketing, brand monitoring, real-time marketing support, social media, and link building. HubSpot's analytics tools and blog platform enabled StudioPMG to track all traffic and lead flow to all landing pages on its site in real time.
Results
After only six months of implementing its new inbound marketing strategy, StudioPMG is already successfully penetrating new markets and creating a consistent flow of new leads for its sales team. Specifically, StudioPMG has seen the following results from its partnership with SmartBug Media and its use of HubSpot's software:
- ROI of 1,047% ROI in the first 6 months
- Monthly traffic increase of 3,179%
- Monthly organic search traffic increase of 1,775%
- Monthly social media traffic increase of 2,486%
- Landing page conversion ratios 200-300% above the industry average
- Increase in brand awareness and authority within key markets
Read SmartBug Media's complete case study of StudioPMG's inbound marketing success here!
