HubSpot Internet Marketing Case Studies

In this 5-minute "Marketing Minutes" segment, originally broadcasted on Career Life Balance Radio on June 13, 2008, Darcy Cook of Safety Trainers CPR Certification & First Aid Training talks about how inbound marketing, keyword research, and on-page search engine optimization (SEO) increased the traffic to her website and generated qualified leads for her online.

"HubSpot has given me so much control over our website - we are all thrilled with the service itself and with the support we always receive from everyone at HubSpot. I've referred HubSpot to a number of my business connections because of all the value we're getting!"

- Rebecca Adell, Office Manager, Eck MacNeely Boston Architects

"The first thing I did to begin driving website traffic and leads was Google Adwords. The keywords were helpful, but I wanted more, so I subscribed to Wordtracker and a whole bunch more keywords. Unfortunately, what I still lacked was a tool to effectively measure my keywords and help me optimize them, and so I came to HubSpot. HubSpot has website grading tools along with many ways to generate keywords, track your keyword success and your competition. In the past month with HubSpot, my website traffic rank has improved from 6,800,000 to my current rank of 1,780,000 and climbing. I can't say enough for all the tools HubSpot offers users to improve their sites... and blogs too!"

-Doug Sauerhaft, President, DCS Marketing Solutions LLC Buy Mailing List

"I had been doing SEO (search engine optimization) all wrong when I came to HubSpot, trying to optimize my site for the wrong keywords. With HubSpot, I'm now able to see the words people are actually using to find my products and services. I'm able to see which words have the greatest search volume in search engines and how difficult it will be for me to get on the first page of search results for that term, helping me choose the right words to optimize my site around. Over time, I can track my current rank and how that changes and how many people visit my site after searching for that term. HubSpot has helped me be a lot smarter about how I optimize my site and track my progress."

-Steve Douglas, President & Creative Director, The Logo Factory Logo Design

"We love the usefulness of the tools and how intuitive the user interface is. HubSpot helped us make real changes and our WebsiteGrader score jumped 17 points in less than two weeks just by grabbing the low-hanging fruit. We're finding a salient increase in people discovering our on-demand sales knowledge application through search engine activity."

-Karen Cegalis, Webmaster, Kadient

"Since signing on with HubSpot, traffic to our blog and number of subscribers has more than doubled. Our blog now draws a lot of great traffic and ranks on the first page of Google results for a couple dozen of our top keywords."

-Brian Gladstein, Director of Product Marketing, Bit9 Application Control

"I love the HubSpot software. With just a little page optimization I've already gotten great results and my traffic and keyword rankings continue to improve steadily. I'm about to sign a deal from a company that typed in one of our top keywords for which we are now the #1 organic result, thanks to HubSpot! That one deal will pay for all the money spent with HubSpot three times over. On top of that, the support is incredible. The HubSpot team had dedicated their time, even at off hours, to get my site up and optimized. The application is great, but it's the people that make this company stellar."

-Noel Huelsenbeck, President, Vocio Telecom Expense Management Software