NYC Parking Ticket found formal marketing tactics expensive and impractical for its business goals. Pairing HubSpot with an inbound strategy, the company has been able better align efforts with their goals based on measurable, data-focused results.
Increased search engine referrals 25x
Increased web traffic 7x
NY Parking Ticket is a parking ticket service that helps people eliminate or reduce the cost of parking tickets in New York City. Among the six people working for NY Parking Ticket is lawyer Larry Berezinwho recently explained in a video interview how HubSpot responds to his company's Internet marketing needs.
"Before we found HubSpot, doing a formal marketing program was unaffordable," Larry said. That is why aggressive Internet marketing seemed like the most effective and affordable method for NY Parking Ticket to accomplish its business goals.
Larry found out about HubSpot when researching different inbound marketing companies. He discovered all the free resources available on HubSpot's website including Mike Volpe's educational webinars. That got him started on a "learning process" during which he got passionate about blogging and social media. Not long afterward, NY Parking Ticket purchased the HubSpot Owner product.
"It is like being given four great weapons," Larry said about HubSpot's software pieces. He likes to use HubSpot's analytics to learn more about his site visitors and leads. "I know when a visitor comes to my website. I know every page he visits; I know how long he spends on a page; I know what whitepapers he has downloaded; I know what buttons he has clicked on; I know everything besides his shoe size before he leaves," Larry said.
With the blogging analytics Larry compares the performance of his blog posts. He can now track the keywords that get him the most traffic and, as a result, focus his blogging efforts on specific terms and topics. "If you have a website and you blog, and you put up pages without being able to measure the results, it is worthless," Larry concluded.
Another piece of the HubSpot software that Larry likes to use is the keyword grader. This tool gives users insight into the best keywords to optimize for. "If you guess the wrong keyword, they are going to tell you," Larry noted. "It is like an old-school wrestling match -- you know the outcome before you start incorporating those keywords in your web pages," he added.
NY Parking Ticket has seen a 7x increase in traffic in the last five months. The site attracted 495 visitors in February and over 3, 590 visitors in June.
The site's Google referrers have grown over 25x in the last five months. In February, it had 74 Google referrals and in June, 2, 670.
NY Parking Ticket built high SEO authority by accumulating hundreds of inbound links. In six months the company accumulated 831 inbound links from 115 domains.
In addition, it appears on the first page of Google for many competitive keywords. "If you type in fight New York parking tickets you will find us on the first page; if you type in beat NY parking tickets, you will find us on the first page," Larry said.
Lastly, HubSpot's new social media reach tool helps NY Parking Ticket track its progress with social media. "If you think you can grow your website traffic without taking care of, without touching social media, you are wrong—you can't," he said.