AmeriFirst Home Mortgage Portage, Michigan B2C 201-500 Employees Mortgage Financing

The success we’ve seen with HubSpot would take a dozen people on a team, finding each tool, and all of the instruction/advice/guidance from a dozen separate sources. I love HubSpot software because the tools are in one place. Instead of piecing it all together slowly with multiple sources, I get to do it all with fewer people and one platform."

- Dan Moyle, Multimedia Marketing & Communications Specialist, AmeriFirst Home Mortgage

ABOUT THE COMPANY:

AmeriFirst Home Mortgage is a community mortgage banker with more than 25 years in the business. First time home buyers are their specialty. From conventional loans to government backed programs like FHA, HomePath, 203k, VA loans and rural development, they take the time to find right mortgage for their customers. AmeriFirst Home Mortgage is large enough to provide the products and service levels found in big mortgage companies, while small enough to take advantage of quick and precise decision making to capitalize on an opportunity. They provide their customers with the "best of both worlds" when it comes to mortgage lending capabilities.

I HubSpot because...I can create, promote and analyze marketing all in one place.

BEFORE HUBSPOT:

• Marketing was not a field they specialized in originally. At the beginning, the challenge was using their own skills and knowledge in a world that was unknown to them. They understood the common sense involved, but felt the purposeful application of analytics and inbound marketing would take some work and training.

• AmeriFirst’s main challenge was taking the customer service and relationship-based way of doing business they had always done, and transferring it into the Internet era. They had a website for more than a decade, but they needed a way to transform it into something more than just an online brochure.

• Additionally, they faced the challenge of taking what were typically tough leads from the Internet (people simply shopping for the lowest interest rate, regardless of their credit, who saw an advertisement for low rates), and creating a system of education and lead nurturing.

HOW DID HUBSPOT HELP?

• By using the HubSpot Blogging Tool, AmeriFirst was able keep each article consistent with keywords, meta descriptions, and pictures. Overall, the tool has allowed their team to become better, more aggressive brand managers and information spreaders.

• AmeriFirst used HubSpot’s Landing Pages Tool to easily create customizable lead capturing forms, auto-response emails and offers on their landing pages. Today, they averaging a 35% landing page conversion rate.

• With HubSpot’s Lead Nurturing Tool, AmeriFirst is able to stay in front of their potential clients with more information and new tips on a weekly basis. They gain helpful feedback about what works through the data they receive and via customer responses.

Tweet their success story!

"There really isn’t a “Before HubSpot.” Before hiring me and turning to HubSpot, AmeriFirst Home Mortgage mostly used marketing revolving around direct mail to keep the relationship going once someone became a client. Marketing also included a few advertisements in phonebooks. Remember those? With the HubSpot software, we’ve been able to cut spending on advertising dramatically. I’ve helped branches cut their budgets way back on spending like phonebook advertising, in lieu of getting found in search engines. ”