AmeriFirst Home Mortgage had a marketing strategy that revolved around direct mail and a few phonebook ads. They didn't have much knowledge of how to implement a solid marketing strategy or how to utliize marketing analytics.
increase in leads
increase in web traffic
landing page conversion rate
The success we’ve seen with HubSpot would take a dozen people on a team, finding each tool, and all of the instruction/advice/guidance from a dozen separate sources. I love HubSpot software because the tools are in one place. Instead of piecing it all together slowly with multiple sources, I get to do it all with fewer people and one platform."
- Dan Moyle, Multimedia Marketing & Communications Specialist, AmeriFirst Home Mortgage
AmeriFirst Home Mortgage is a community mortgage banker with more than 25 years in the business. First time home buyers are their specialty. From conventional loans to government backed programs like FHA, HomePath, 203k, VA loans and rural development, they take the time to find right mortgage for their customers. AmeriFirst Home Mortgage is large enough to provide the products and service levels found in big mortgage companies, while small enough to take advantage of quick and precise decision making to capitalize on an opportunity. They provide their customers with the "best of both worlds" when it comes to mortgage lending capabilities.
"There really isn’t a “Before HubSpot.” Before hiring me and turning to HubSpot, AmeriFirst Home Mortgage mostly used marketing revolving around direct mail to keep the relationship going once someone became a client. Marketing also included a few advertisements in phonebooks. Remember those? With the HubSpot software, we’ve been able to cut spending on advertising dramatically. I’ve helped branches cut their budgets way back on spending like phonebook advertising, in lieu of getting found in search engines. ”