Cedar Creek was spending over $100,000 on paid search ads. While this helped in generating customers, the cost per customer acquisition was too high to be sustainable. This method had a very low ROI.
increase in leads from organic search
decrease in AdWords spend
lead to customer rate from direct traffic
In 2006, Cedar Creek Cabin Rentals CEO Tom Telford started building a new development. The concept was to build, rent and manage beautiful luxury private cabins in a natural mountain setting with lots of great views, hardwoods, and best of all, peace and quiet. Cedar Creek Cabin Rental’s mantra is for guests to walk into a gorgeous and clean environment that immediately triggers a feeling of comfort. As a result, a large majority of Cedar Creek Cabin's current guests are either referred or repeat visitors. Cedar Creek offers more than 40 cabins in the area surround Helen, GA and the company’s goal is to provide the best possible experience at any of these luxurious mountain cabins. We hope you can come up and enjoy nature with us!
Cedar Creek spent over $100,000 per year on paid search with Google. At first the results seemed great because they were getting a lot of bookings, but the more they used it, the more costly it became. In many cases, they ended up losing money, as they were not getting enough bookings from Google paid search in comparison to what they spent.
They did some SEO work, but as a one-time paid initiative, with no means to track the results. It was disappointing for them to pay money for only a short term benefit, especially one that was not measurable other than waiting for the website to move up in the rankings.
Cedar Creek tried a variety of the marketing tactics but nothing gave them the peace of mind they needed. They were disappointed in their email marketing services. They knew that email blasting didn't work, but their email list was too complicated to manually subsegment and target potential customers.
Cedar Creek used the HubSpot Blogging Tool to optimize their blog content quickly and easily. They could then track their blog page views, inbound links, and comments in almost real time to evaluate what resonates and what does not.
They utilized HubSpot’s Email Marketing Toolsto target their email recipients differently based on form fills, lead scores, geographical area, or anything that helped them best tailor a specific message to a specific group.
By taking advantage HubSpot’s Keyword Grader, Cedar Creek was able to monitor their organic rankings, identify new keywords to target for SEOand determine which strategies were working. At the same time they were able to gauge how much money they were saving on paid search.
CEO, Cedar Creek Cabin Rentals