FireRock manufactures high quality pre-engineered masonry products, including indoor and outdoor fireplaces, chimneys, outdoor ovens, and firepits. Their elegant and durable products appeal to homeowners, builders, and architects as alternatives to hand-laid masonry fireplaces. The fireplaces and accessories are sold through a national network of dealers and distributors.
Over the years, the marketing team at FireRock realized that the traditional marketing strategies that they were using were not reaching as many people as they had hoped. They were spending a lot of money on advertising, but had no way to track the success of these campaigns. They wanted to reach more potential customers, generate more leads, build a stronger brand, and utilize analytics to monitor their success. FireRock wondered if there was a solution that would allow them to improve their reach, grow the company, and track its success.
Prior to using the HubSpot software, FireRock focused all of their marketing resources on print advertising. Even though they had invested a lot of money in flyers and magazine and newspaper ads, they were unable to track whether these ads were actually making it into people’s hands. They did have a website, but it lacked depth and the ability to easily generate leads and track them. Overall, they just didn’t have the analytics they needed to measure the success of their marketing tactics. FireRock wanted to find a way to create leads, maintain connections, and then nurture these leads into customers. Inbound marketing had always been an afterthought for FireRock, but what could happen if they prioritized it?
After their first conversation with a HubSpot representative, FireRock realized the benefits that the all-in-one software could have for them. No longer would they need to wonder if their marketing was working; they found the tools, support and education, and tracking analytics they were looking for. The true a-ha moment for them was when they noticed how easy HubSpot made the entire process. Success in internet marketing was truly attainable for FireRock.
FireRock uses the HubSpot software’s Social Media Platform to make it easier to grow their reach. By sending all their social media posts from one central portal, they have an easy way to share blog posts, landing pages, and cover all their social media bases. Posts to social media outlets can be generated in just one stress-free step. They can track their progress and find out how many leads and customers have come in as a result of their social media use. Because of their hard work, FireRock has increased their reach by 330% in the past five months.
Through SEO and improved reach due to blogging and social media, FireRock has been able to increase traffic to their website. They have experienced a 189% increase in website visits in the past eight months with the use of HubSpot’s software.
FireRock can quickly and easily capitalize on these visits to their website using the HubSpot software’s Landing Page Tool. The landing pages allow them to capture leads from their website and put the information directly into Salesforce. HubSpot’s software makes it easy for the marketing team at FireRock to create customizable lead capture forms, thank you pages, and auto-response emails which can help to move the lead through the sales funnel. In the past eight months, FireRock has increased their leads by 137%.
“HubSpot’s Integration with SalesForce and our PowerDialer enables us to contact leads almost immediately after they have visited our website. It allows us to speak with potential clients when they are most interested in our product, and most likely to make purchase decisions.”
Through the HubSpot software’s Lead Nurturing Tool, FireRock is able to not only stay in contact with their visitors, but also ease leads through the decision making process. Today, FireRock doesn’t need to devote a lot of time to their lead nurturing campaigns because they can now create, review, test, and launch their campaign in just minutes. They now have the opportunity to focus on more time senstitive issues because of the time they’ve saved using Lead Nurturing.
