IDR Solutions was using too much guesswork when it came to developing a marketing strategy. They lacked a way to measure whether their current efforts were effective, and needed better insights as to what could work for their goals.
Increase in web traffic
Increase in organic search leads
IDR Solutions was founded in 1999 as a company that produced extraction software for newspapers. Today, they specialize in PDF and HTML5 solutions as well as a Java PDF Reader. Since 2010, they have offered a PDF to HTML5 converter. They were the first to make many of their features available on the Java platform. They sell their PDF viewing, printing and extraction library in the B2B sector.
Before starting with the HubSpot software, IDR Solutions was searching for a marketing solution. They had used Google Analytics and tried some different marketing trial and error experiments. “We spoke to several companies offering ‘solutions’ but none of them could convince us they knew what they were talking about. HubSpot was the only company prepared to invest their time in making our marketing a success."
After hearing Dharmesh Shah explain inbound marketing at the 2008 Business of Software conference, IDR Solutions had an aha! moment. They decided to stop guessing with regard to their marketing and start measuring. “As a small company, we do not tend to have a 'fulltime marketing specialist' who can give feedback to the development and sales staff. HubSpot fills this function for us and gives us real-time feedback on our website and online activities.”
By implementing an inbound marketing program, IDR Solutions could increase the visits to their website. In the past three years, the overall visits to their website have increased by 125%. They used SeoSkye, a member of the HubSpot Service Marketplace to initially help them update their website. Through using the HubSpot software’s Blogging Tool, they get SEO pointers to help them along the way to make sure their blog posts are fully optimized. Their Java PDF Blog educates people with regard to creating superior code. By writing a blog, IDR Solutions can both establish themselves as thought leaders in their field and increase traffic to their website.
“HubSpot has made our developers far more interested in what is happening with our traffic and the correlation between decisions we make and the results we see from our site.”
The HubSpot software’s SEO Tools have helped them to optimize their website pages in order to get found online. The visits to their website due to organic search have increased by 125% in the past two years.
All the great traffic to their website provides opportunities to get new leads. With the HubSpot software’s Lead Generation Tools, these website visitors can move towards becoming IDR Solutions customers. In the past two years, IDR Solutions’ leads from organic search have increased by 120%.
“We love reports where we can drill down and see how different sources contribute to our website traffic, leads, and customers.”
IDR Solutions can track everything using HubSpot Analytics. Because of this, “we waste much less time on blog posts or new content which does not attract as many potential customers.”
“We spend a lot less time guessing about our marketing now that we have HubSpot. We can see our results and track our ROI. This way we don’t waste any time or money.”