Inflexion-Point Strategy Partners had a website that was completely controlled by a web design agency. Not only did this pull from their budget, but Inflexion-Point had no control over any changes that they needed to make. It was time for them to take control of their online presence and use it to start generating leads.
increase in monthly organic web traffic
of customers coming from inbound marketing
conversion rate on landing pages
Bob loves how much easier and more quickly he and his team are able to update the content on the Inflexion-Point website, relying on the simplicity and ease-of-use of HubSpot's Content Management System (CMS) and Landing Pages to launch new marketing campaigns in a short amount of time.
Bob and his team also derive a lot of value from HubSpot's integrated marketing tools, which enable them to monitor the return on investment of specific campaigns by using HubSpot's Marketing Analytics to manage leads and track lead sources and traffic all on one platform.
"Because we're able to better analyze what works and what doesn't," says Bob, "then of course we can reinforce the positive and look at the reasons why perhaps other activities or campaigns aren't as effective and take remedial action."
Since using HubSpot, Inflexion-Point has experienced tremendous success in terms of traffic, leads, and customers, particularly in the past year. Most notably, the company has:
"If I look at the new customers we've won this year," says Bob, "more than half of them can be attributed to the inbound marketing efforts that HubSpot has helped us put into place."