NON-PROFIT SUCCESS STORY: National Institute for Fitness & Sports

The National Institute for Fitness & Sports had a tough time driving traffic to their website. They hired outside agencies to help them develop and execute a strategy, but they were too expensive and delivered few results. NIFS needed a cost-effective solution that didn't require an IT team.

216%

increase in leads

228%

increase in web traffic

16%

increase in web traffic from social media

About NIFS

The National Institute for Fitness and Sport is a non-profit providing nutrition, wellness and fitness programs.

“One of my favorite things about HubSpot is its ease of use. I can go in and manage what I need to manage, and I don't have to feel like I need to speak a different language to do it." 

—Bethany Garrity, Director of Fitness Management, NIFS

BEFORE HUBSPOT:

  • Struggled to drive traffic to our website

  • Had no social media presence

  • Hired [& subsequently] fired marketing agencies that cost a lot, but achieved

    very little 

RESULTS WITH HUBSPOT:

228% more traffic and 216% more leads using HubSpot

HOW DID HUBSPOT HELP?

  • HubSpot Analytics helped NIFS clearly see which marketing activities drove the most visits, leads, and customers, enabling smarter, more effective marketing investments

  • Keyword Grader helped NIFS identify the best keywords to focus SEO efforts on, resulting in dramatic improvements in their search engine rankings

  • HubSpot Lead Management helped NIFS identify, analyze, and manage incoming leads effectively

 

“I think the biggest result we have noticed with HubSpot is our searchability. We have picked up a number of requests for proposals, from businesses who never would have paid attention to us initially, because we were able to raise where we sit in the search engines."

 
 
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