Nuesoft had a small marketing team with aggressive sales goals. They wanted to ensure that their marketing strategy was effective and results-driven, yet had no monitoring and analytics in place to do so. They didn't have a way capture new leads, and wanted to restrategize in a way that would effectively allocate resources towards those channels and efforts that produced results.
growth of sales team
increase in leads
decrease in monthly paid search spend
Part of a small marketing team with aggressive sales goals to meet, Jennifer wanted to ensure that her marketing was effective and results-driven. “Overall, we wanted to be better about tracking our campaigns,” she said.
Before HubSpot, Nuesoft wasn’t able to comprehensively monitor its marketing events and capture new leads. “It is really important for us to be able to draw conclusions quickly about what is working,” Jennifer said, referring to the performance of her calls-to-action, marketing messages, landing pages and keyword combinations. “We want to know what is most effective so that we can adjust things quickly and put resources into the activities and campaigns that are going to get us results,” she added.
With HubSpot, Nuesoft has been able to address the challenge of attracting new leads, capturing valuable data and comprehensively tracking marketing events. Jennifer is equipped to tell “at a glance” all details about a lead—from its source and point of conversion to its behavior on the site and outside social media activities.
Jennifer gets detailed information about each prospect with HubSpot’s Lead Intelligence tool. She finds that social media profiles HubSpot automatically ties to each lead are especially valuable. “We can pass that onto the sales reps and they have lots of information about a prospect before they even pick up the phone to make a call,” Jennifer observed.
HubSpot’s Marketing Analytics complement this data — Jennifer can quickly grab screenshots of website traffic and lead growth overtime. Thanks to the clean, comprehensive and actionable charts in HubSpot Sources, she is able to share marketing insights with her sales and management teams without any additional reporting effort.
Since Nuesoft started using HubSpot, the company has increased their lead volume by 130%. Over the past six months alone, Nuesoft attracted over 2200 leads. “All of this lead growth has allowed us to support a 50%-increase in the size of our direct sales team, and we have been able to add a Value-Added Reseller program,” Jennifer said.
Nuesoft also doubled organic traffic and, as a result, reduced PPC spending from $60 per conversion to $30 per conversion. Thanks to regular keyword research and a sharper focus on organic search, the company is saving over $4000 monthly on paid search. “Most importantly, we have put all of that money toward other lead generation activities,” Jennifer said.
With HubSpot, Jennifer has been able to evaluate winning strategies and concentrate her efforts on marketing activities that guarantee positive results. As she said, “Having tools that help you determine where you most need to focus your efforts to reap the most benefit is absolutely essential. And HubSpot is one of those tools.”Case Study PDF