Sewickley Academy wasn't attracting the right applicants with outbound marketing tactics. They were challenged by a failing economy, and didn't know how to optimize their website to attract prospective students.
- 30% increase in new student enrollment from the last year
- 11% increase in applications, a four-year-high
- 30% increase in web traffic
Thunderbird was having trouble driving traffic to their site, and even worse, converting that traffic. If they wanted to publish or edit existing landing pages, they had to outsource work to an outside firm. They needed a reliable, in-house system.
- 442% increase in lead conversions
- 252% increase in organic traffic
- 50% decrease in conversion cycle length
"[HubSpot] has given us access to easily track analytics and implement changes that have significant benefits on our lead numbers, while also decreasing the time of our sales cycle."
Davidson Academy was using outbound marketing like print ads and booths at community events to gain exposure, but they had no way of tracking who they were influencing. They were seeing a decline in their enrollment rate, and needed a solution to attract and engage potential students.
- Increased web traffic by 738%
- Increased leads by 146%
- Reached 19% lead-to-student conversion rate from direct traffic
The Florida Institute of Technology had trouble identifying who was actually visiting their website. They had a hard time converting prospective students into applicants in the first place because of the inaccessible and lengthy forms they were required to fill out on FIT's website.
- Increased monthly leads by 140%
- Increased college applicants by 35%
- Reached 34% Landing Page conversion
Fresno Pacific University faced a twofold challenge—measuring its marketing activities and closing the loop to deliver leads to recruiters. They didn't know how to find or track their leads, making closed loop marketing a huge challenge.
- Doubled organic web traffic in 6 months
- Attracted over 1,200 leads in 6 months
- Reached 100% conversion rate on two landing pages