Brightfire was founded in 2003 in Glasgow, Scotland as a web development agency. In 2010, their success began to stagnate, as the competitive landscape grew crowded with other agencies who had entered this low-barrier industry. The directors at Brightfire reconsidered their future growth strategy, and ultimately saw inbound marketing with HubSpot as their opportunity for differentiation in the field.
- Doubled revenue in the first year
- Increased revenue 70% in the second year
- Continued growth through a recurring revenue model
Concentric was using various marketing tools to manage their clients' online marketing strategies. Not only was this ineffiicient, but it made it difficult to prove the ROI of their efforts to their clients. Without this ability, it was impossible to sign clients on for retainer-based contracts versus contracts on a project by project basis.
Pearse Trust had no way to generate leads online. Their website was difficult to manage and required outsourcing small changes, a process that took both time and money away from their marketing resources.
- Increased web traffic over 13x
- Reached 30% conversion rates on Landing Pages
- Went from generating no leads to hundreds
Rezdy Software had limited resources when it came to both marketing staff and reliable tools. They needed to develop a content strategy that would drive leads, and subsequently nurture them.
- Increased traffic by 380%
- Increased leads by 500%
Results.com was using four different services to manage their marketing strategy, none of which could seamlessly integrate with the others. They owned one of the most powerful domains, but couldn't leverage it properly.
- Increased leads by 288%
- Increased leads from referrals by 200%
- Increased organic traffic by 133%
“We have completed all of our integrations with HubSpot. Now all of our web assets can be integrated with HubSpot. We can fully sync everything. Everything is easier"
IDR Solutions was using too much guesswork when it came to developing a marketing strategy. They lacked a way to measure whether their current efforts were effective, and needed better insights as to what could work for their goals.
- Increased organic search leads 120%
- Increased web traffic 125%
CMH was spending money on PPC in order to generate leads, but their lead capture system was broken. They had no access to the HTML of their forms, and any data captured was routed through a web hosting company before it got to them. They needed a more efficient to fill their funnel.
- Increased leads by 772%
- Increased web traffic by 551%
- Increased traffic from social media by 387%
Firefish was using a variety of marketing tactics and programs, but had no way of telling how effective any of them were. Their cost per customer acquisition was through the roof. They were up against stiff competition, and needed to find a way to differentiate themselves, without increasing their budget.
- Increased leads by 235%
- Increased organic web traffic by 364%
- Increased web traffic from social media by 129%
"Without HubSpot Software, we'd have found it very difficult to qualify how likely a potential client was to purchase. With HubSpot Software, we have a good idea of how ready a lead is to buy before the sales team are even involved, meaning their time is used much more efficiently."
Inflexion-Point Strategy Partners had a website that was completely controlled by a web design agency. Not only did this pull from their budget, but Inflexion-Point had no control over any changes that they needed to make. It was time for them to take control of their online presence and use it to start generating leads.
- Increased monthly organic traffic by 400%
- More than 50% of customers coming from inbound marketing
- Reached a 34% conversion rate on landing pages
"If I look at the new customers we've won this year, more than half of them can be attributed to the inbound marketing efforts that HubSpot has helped us put into place."
Colt International has always been on top of their marketing game. They were one of the first in their industry to even launch a website, let alone develop an online marketing strategy. When they heard about inbound marketing, they knew they had to learn more, or they'd be left behind.
- Increased monthly web traffic 10x
- Reached a 13% overall landing page conversion rate