Heartwaves was a new nonprofit with a main goal of creating a central hub of valuable information to support a community of people affected by congenital heart disease. However, they couldn't do this with the clunky, ineffective website they used to connect to their supporters.
- Acquired 30 volunteer content creators
- Gained recognition from world-renowned Children's Hospital
Open Doors needed to build awareness for their cause in order to accumulate donations. They switched marketing strategies from primarily direct mailing to an online presence, but needed a system to manage all the pieces.
- 348% increase in traffic from email marketing
- 97% increase in direct traffic
- 22% average landing page conversion rate
Thunderbird was having trouble driving traffic to their site, and even worse, converting that traffic. If they wanted to publish or edit existing landing pages, they had to outsource work to an outside firm. They needed a reliable, in-house system.
- 442% increase in lead conversions
- 252% increase in organic traffic
- 50% decrease in conversion cycle length
"[HubSpot] has given us access to easily track analytics and implement changes that have significant benefits on our lead numbers, while also decreasing the time of our sales cycle."
The Florida Institute of Technology had trouble identifying who was actually visiting their website. They had a hard time converting prospective students into applicants in the first place because of the inaccessible and lengthy forms they were required to fill out on FIT's website.
- Increased monthly leads by 140%
- Increased college applicants by 35%
- Reached 34% Landing Page conversion
The National Institute for Fitness & Sports had a tough time driving traffic to their website. They hired outside agencies to help them develop and execute a strategy, but they were too expensive and delivered few results. NIFS needed a cost-effective solution that didn't require an IT team.
- Increased leads by 216%
- Increased traffic by 228%
- Increased web traffic from social media by 16%