Technology is making traditional (outbound) marketing such as cold-calling, print advertising, T.V. advertising, junk mail, non-solicited email and trade shows less effective and more expensive. Caller ID blocks cold calls, TiVo makes T.V. advertising less effective, spam filters block mass emails and tools like RSS are making print and display advertising less effective. It's still possible to get a message out via these channels, but it costs more. On the other hand Inbound Marketing is marketing focused on getting found by customers. With this Inbound Marketing kit you will learn how to attract highly qualified customers to your business like a magnet instead of interrupting people with various forms of outbound marketing.

Download the Inbound Marketing Kit to learn how to get found by more potential customers online. Access the kit contents below.

The Inbound Marketing Starter Kit includes 4 how-to videos and an instructional e-book:

• Report: State of Inbound Marketing Survey Results and Study
• Video: Rethinking Marketing: Inbound Marketing to Grow Your Business (1 hour)
• Video: Combine SEO, Blogging, Social Media for Marketing Results (1 hour)
  
• Video: PR in a Social Media World (1 hour)
• Video: Marketing in a Recession (1 hour)
  
• e-Book: Getting Found Online - Learn how to get found online in the search engines, blogosphere, and social media sites (10 pages)

Bonus Materials

• Blog Article: Inbound Marketing the Next Phase of Marketing on the Web
• Blog Article: Outbound vs. Inbound Marketing

Optimize your website to get found by more prospects and convert more of them into leads and paying customers with HubSpot's inbound marketing system.

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