No one wins a price war. There's always someone willing to make less money than you. As many as 95% of site visitors don't buy anything on their first visit - and, let's be honest, it's only that low if you're really crushing it. But there's a better way to sell to them.
eCommerce marketing has evolved from simple product promotion to creating personalized relationships between marketers and consumers. HubSpot gives you all the tools you need to get found online, convert traffic into customers, drive more repeat purchases, and analyze how your marketing dollars are contributing to the bottom line. Learn how you can use our tools to:
with easy-to-use search engine optimization (SEO) tools, social media monitoring, and blogging platform.
into paying customers with HubSpot's lead nurturing and marketing automation tools.
to each of your customers based on who they are.
your marketing has brought in, and track customer activity over time.
To build our direct to patient eCommerce business we realized customers wanted more than just an efficient transaction. With Inbound Marketing we add value and build relationships by providing the quality content visitors select. HubSpot makes it easy to learn more about each visitor so we can provide the right context to match the individual buyer persona as well as where they are in the the buying cycle.
Now with almost 2 years experience using the platform we continue to improve our traffic, turning more visitors to leads, more leads to customers, and nurturing customers into advocates.
In the past twelve months of working with HubSpot we have made significant strides as a marketing department. HubSpot’s workflow based email automation enables us to do twice as much in half the time of traditional email marketing methods, while achieving stellar results. In both B2C and B2B segments, we have seen our open rates increase as much as 100% through the use of segmentation and email automation. We are reaching our consumers with the right message at the right time and without the help of the HubSpot platform it would not be achievable.