HubSpot Internet Marketing Case Studies

In this 5-minute "Marketing Minutes" segment, originally broadcasted on Career Life Balance Radio on June 13, 2008, Darcy Cook of Safety Trainers CPR Certification & First Aid Training talks about how inbound marketing, keyword research, and on-page search engine optimization (SEO) increased the traffic to her website and generated qualified leads for her online.

1to1 covers the Internet marketing success of HubSpot customer Matt Cutler of Visible Measures.  Read the full article: Something to Blog About: Visible Measures' Internet Marketing Plan

Article Highlights

• Visible Measures' blog has proved to be one of the most important elements of the company's Internet marketing plan. One benefit is that it provides a context for creating new content. "A regular website can become ossified, whereas with a blog there's always something new to write about," Cutler says.
• And sometimes, new, interesting keywords pop up unintentionally, as happened with the phrase "video engagement." The company has posted blog items with phrases that then rank as keywords on search engines-what Cutler calls an ancillary benefit.
• The company has increased organic searches as a percentage of overall site traffic, and Web leads have increased by a factor of 10.
  

MarketingProfs covers the success of HubSpot customer Art Gehring of Makana Solutions.

Read the full article:

How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%.

Article Highlights

• Some four months later, Makana says, its search engine marketing is far more effective, Web site traffic was up an impressive 75% in the first quarter of this year, and sales leads have doubled.

• Gehring said his job is much easier since he found HubSpot. "I've been doing search engine marketing for a while and know there [are] many that do pieces of what HubSpot does, but there are few companies that do everything HubSpot does."

DMNews sits down with Peter Baron, President of AdmissionsQuest, an online resource for information on boarding schools, to discuss why and how he uses HubSpot to optimize his site for search engines.

Read the full article: DMNews spends a few minutes with Peter Baron, president, AdmissionsQuest

Article Highlights

• We worked on our URL structure and attempted to better optimize the pages. We started focusing more on long-tail keywords like "California boarding schools," "private girls school" and "East Coast board­ing schools." Additionally, we used HubSpot to build pages that speak directly to those selected keyword phrases.
• We also started to work very hard on getting the word out to a larger audience and, as a result, we've seen the number of links back to our site increase over the past three or four months.
  
• What we've seen is an increase from about 25,000 visitors a month to close to 40,000. And I attribute a good portion of that growth to our working with them for optimization, which we plan to continue doing.
  

MarketingProfs covers the success of HubSpot customer Brent Leary of Business Technology Radio and CRM Essentials.

Read the full article: How a Consultant's Internet Radio Show Led to New Business, New Sources of Revenue.

Article Highlights

• HubSpot proved particularly useful to Leary by letting him know which keywords users were entering into Google in order to find his radio show, businesstechnologyradio.com. That allowed him to tailor his content to make it as appealing as possible for a larger online audience.
• "It would take just one week for us to show up higher on Google searches. We would see traffic grow by 50% month on month," Leary said.
• Moreover, his two-person consulting company has received some assignments from large corporations that might not have come about without the exposure from the business radio program.

Small Business Computing covers the success of HubSpot customer Vocio's success with the HubSpot inbound marketing system.

Read the full article: HubSpot: The Evolution of Marketing

Article highlights

• Vocio has seen a "dramatic" uptick in site visits...  Visits jumped from five or six a week to 30 or 40 after Huelsenbeck renovated the site and executed the HubSpot methodology.
• The company for the first time landed a customer that came to it through the Web site...  "That one customer alone will generate tens of thousands of dollars in revenue for the year," Huelsenbeck said.  "So the [percentage] return on investment to get that client, even if it was the only one we got [this year], is in the hundreds or thousands."
• Rather than paying hunters to go out and find prospects, he now invests that money in cultivating his Web presence to attract prospects...  "With the same amount of money direct to SEO and PR [as we're now spending on outbound marketing]," Huelsenbeck said, "I expect we'll see four to ten times the return on investment."

BtoB Magazine covers the search marketing success of HubSpot customer, Objective Management Group.

Read the full article: Search optimization helps blog drive traffic.

Article highlights

• HubSpot's first order of business was to optimize both OMG's blog and Web site, and set up a mechanism to track visitors.
• The tracking gave Kurlan the insight he needed to determine which topics were of interest to potential customers and which were falling on deaf ears.
• "One third of our traffic is coming from the Google search engine, and [HubSpot] optimized our site so that we show up in the first page of search results," Kurlan said. "The search traffic we're getting from Google has been increasing exponentially."
• With HubSpot's involvement, OMG's business is booming.  Page views on the blog jumped from an average of 800 views a month to 5000 views every month.  In addition, with the tracking tool, OMG has learned that its blog generates a whopping 25% of the traffic to its corporate site.