HubSpot has acquired marketing automation company Performable - giving you more capabilities and tools to convert more visitors into leads and sales (read announcement press release or read the blog article explaining why). Performable software includes:

• Advanced landing page features for creation, testing and optimization
• Detailed middle of the funnel (MoFu) analytics on conversion events
• Triggered lead nurturing and communications based on customized events like web visits, conversions, twitter mentions and more.

In this webinar video, Mark Roberge, VP Sales at HubSpot and Josh Porter, Director of Customer Experience at HubSpot (and formerly of Performable) show you how the two products work and talk about the power of using both products together.