Beyond the keynotes, marketing leader panel and customer panels, there remainder of the day at HUG will be split into two tracks targeted at Small Business owners or Marketing Professionals. Each track features four 45 minute sessions and a 1 hour customer panel. The session abstracts are listed below by track.
Small Business Track
As a small business owner, you wear 10+ hats; marketing is just one. This track breaks down some of the critical steps to get you found by the right, qualified leads using phenomenal content.
Give Your Audience the Content they Crave
Content creation is the force behind inbound marketing success – but audiences don’t want just any content. Learn about persona based content creation so your content hits the mark & gets shared to increase traffic, leads & loyalty.
Presenter: Paul Roetzer, PR 20/20, A HubSpot Customer & Partner
Using Sources & KWG to drive the right long tail KW strategy
Search engines are constantly changing ... but you still have to figure out how to prioritize the right keywords to target for your content creation. This session will provide specific advice on how to combine HubSpot's Sources with Keyword Grader to create and maintain a strategy for organic growth and measurable business results.
Presenter: HubSpot Presenters: Rebecca Churt, Beth Dunn, HubSpot Inbound Marketing Consultants and Jonah Lopin, Vice President HubSpot Services Team
Grow Reach & Leads by Applying the Science of Social Media with HubSpot
Which social media channel is the right one for your business? What’s the best way to get started? Which HubSpot tools will drive the most bang for your buck?
Learn from HubSpot’s own social media experts – who design, implement and study the results of social media marketing for HubSpot and our customers. Get advice about creating your social media strategy, learn how to think about what results matter and even get a sneak peek into where we think social media and the tools are heading.
Presenter: HubSpot Presenter: Dharmesh Shah, Co-Founder & HubSpot CTO
Wanna do a Webinar - Quick Start Tips for Doing Your First Webinar
Webinars are rising in popularity and even non-technology related products are starting to use them as a way to get great content out there and then interact with your audience. Luckily, with innovations in technology, webinars have become a pretty affordable way to connect and make a fantastic CTA! Learn about some common low cost webinar tools and learn best practices for crafting and promoting your webinar using HubSpot to drive the most leads and informed attendees.
Presenter: HubSpot Presenters, Ellie Mirman, Inbound Marketing Manager & Kirsten Knipp, Director of Product Evangelism.
Registration for HUG Tracks is only available to customers who have already purchased their HUG tickets. If you've purchased your tickets, but have not yet received a password to register for a track, please email kknipp[@]hubspot[.]com.
Marketing Professional Track
Whether you lead or are part of a marketing team, accountability to sales & becoming more efficient are top of mind. This track will help you scale inbound marketing to be most effective in a mid-size company.
Create a Blog Factory
You know that blogging is key to powering your inbound marketing engine to drive traffic and leads. But how do you move past the first few posts to create meaningful posts daily or weekly? Customer Jeffrey Henning shares how he manages his Blog Content Factory to teach you how to apply regular planning principles to the generation of great web content that can deliver leads and sales.
Presenter: Jeffrey Henning, CTO Vovici, A HubSpot Customer
Who's your MOFU! No really, how do you increase conversion in the Middle of the Funnel using HubSpot?
You've done a great job driving traffic. You've done pretty well at getting initial leads. But for some reason, those leads just aren't 'ready' to buy or they don't want to talk to your sales team. Using 'middle of the funnel' marketing tactics and the tools you have with HubSpot can help you bring leads further down the funnel to increase overall conversion. This session will combine best practices with specifics on how to implement them using HubSpot's MOFU tools.
Presenter: HubSpot Presenters, Karen Rubin, Product Owner & Jeanne Hopkins, Director of Inbound Marketing
Show me the Money! Leverage HubSpot to help your Sales Team win!
Sales & marketing should be joined at the hip - and HubSpot's lead intelligence, lead scoring and lead alerts are critical tools in your arsenal to make your sales team even more successful. This in depth session will teach you how to use the tools and increase adoption with your sales force - based on tips and tricks from HubSpot's own sales team!
Presenter: HubSpot Presenters, Katie Farrar, Inbound Marketing Consulant & Mark Roberge, HubSpot VP of Sales
Data, data everywhere but not a drop to drink …analytically speaking
You don't get what you don't measure. We know it. You know it. But do you know what to measure and what it means?
Using HubSpot analytics tools including Sources, Reach, KWG and more, this session will break down some of the most important metrics for inbound marketers and help you prioritize which KPIs are critical to your business. Leave with a plan of what you want to measure daily, weekly and monthly so you can make smart marketing decisions. Also, learn how to set up experiments when you want to try something new!
Presenter: HubSpot Presenters: Kipp Bodnar, Inbound Marketing Manager, Julie Devaney, Inbound Marketing Consultant and Mike Volpe, HubSpot VP of Inbound Marketing
Registration for HUG Tracks is only available to customers who have already purchased their HUG tickets. If you've purchased your tickets, but have not yet received a password to register for a track, please email kknipp[@]hubspot[.]com.